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Digital Marketing for Kids’ Wear: Design to Target Parents

Digital Marketing for Kids’ Wear: Design to Target Parents

Anyone who sells kids' clothes online knows that it's crucial to target parents. After all, the parents are making the purchasing decisions for their children.

June 27th, 2022

Anyone who sells kids’ clothes online knows that it’s crucial to target parents. After all, the parents are making the purchasing decisions for their children. But how can you specifically target parents with your digital marketing? Read on for tips.

First, identify who these parents are and how they behave. Half of the children today have millennial parents born from 1981 to 1994. According to a 2018 study, parents in the U.S. spend $1 trillion every year on their children. That means about half of those parents are millennials.

Design Your Website for Busy Parents

Parents with young children have their hands full. That’s why the study says millennial parents are hurrying most of the time. They shop online and use same-day shipping. They don’t mind paying for the convenience.

They spend their free time primarily online since they are usually home. Also, parents are typically obsessed with their kids and always looking for things for their children.

Ensure that your website shows up at the top of their search. When parents arrive, ensure they find kids’ clothes they could not resist. You must provide plenty of product photos and descriptions with clear, easy-to-navigate menus and categories. With an easy checkout, you can get them to buy quickly.

Adorable Children’s Photography

Do not underestimate the swoon-worthy effect of adorable children’s photography. If your photos of children’s clothes do not include children, you are missing the most significant attention-grabbing factor for your product. Hire kid models or the kids of your friends and family.

If you have photos of children, but they are dark, drab, and lackluster, you are also wasting a huge opportunity. Get a professional photographer. However, everyone knows how difficult it is to photograph children. This is especially true of infants, babies, and toddlers. Even the best professional photographer will have a lot of outtakes.

That is where professional photography editing comes in. Every child is perfect, but it is challenging to capture perfection. For instance, you will need newborn photography editing for your infant clothes collection. Newborn babies are irresistible, but they also often have red skin with bluish veins. These can all be softly edited out.

Excellent photos of children will make a big difference in your online presence. They will capture the attention of parents, who will then be more likely to check out your clothing options for their kids. Use high-quality photos that show off your clothes in the best light possible.

Reach Parents on Social Media Groups

Another great way to reach potential customers is to target parenting social media groups. There are many online communities where parents gather to talk about everything related to parenting. If you can get your brand involved in these conversations, you’ll be able to reach a whole new audience of potential customers.

Facebook, in particular, is an excellent platform for targeting parents. You can create targeted ads that specifically reach parents who are likely to be interested in your products. You can also use Facebook to run competitions and giveaways that appeal to parents. You can even sell directly on social media now and sell live on Facebook.

Ensure that the visuals you use on social media are attractive and attention-grabbing. Users scroll through beautiful images all day long. If your pictures don’t stand out, they will get lost in the shuffle, and you will miss out on potential customers.

These days, videos are also trending. TikTok is the fastest-rising social media platform. In response, Instagram also launched reels, and YouTube launched shorts. Make sure you maximize the use of videos. Having child models in videos is particularly endearing.

Post Interesting Parenting Blog Articles

If you want to target parents with your digital marketing, it’s important to post exciting blog articles that parents will actually want to read. Write about topics relevant to parenting, such as child-rearing advice, tips for dealing with tantrums, or even just lighthearted pieces about the funny things kids do.

Make sure your blog articles are well-written and engaging. Parents are busy people, and they won’t waste their time reading something that isn’t interesting. If you can capture their attention and keep them engaged, you’ll be able to build a loyal following of parents who will keep coming back for more.

Do Email Marketing with Special Offers

Finally, don’t forget about email marketing when targeting parents. Many parents are happy to receive emails with special offers and discounts. They appreciate being able to save money on the things their children need.

You can also use email marketing to inform parents about new arrivals, special promotions, and even sales. Keep your emails short and to the point. No one wants to read a long sales pitch in their inbox.

Target Parents to Sell

By following these tips, you’ll be well on your way to successfully targeting parents with your digital marketing. Remember to keep your visuals strong, your content interesting, and your offers attractive.



Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.