Hotels are no longer just a place to rest your head. They are an immersive lifestyle experience, somewhere to soak up local culture, reconnect with yourself and discover new things. Hotel brands are looking to provide their customers with a unique stay, a way to connect with them authentically and super-luxe brand Rosewood successfully does this, with their new in-residence programme.
Rosewood Hotels and Resorts is launching Rosewood PlaceMakers, an ambassador programme that brings together experts and innovators hailing from every corner of the world with deep roots in Rosewood’s locations. PlaceMakers span six pillars of expertise – Art & Entertainment, Style & Design, Food & Beverage, Health & Wellbeing, Family & Lifestyle, and Sustainability.
Rosewood London, the idyllic urban sanctuary in the heart of Holborn, welcomes wellness practitioners Boniface Verney-Carron and Catie Miller as the property’s inaugural Rosewood PlaceMakers. Boniface and Catie have developed unique activations and programming, digital journeys of discovery and an expertly curated destination guide, each of which is rooted in their niche area of expertise while simultaneously highlighting the essential elements and traits of the destination of London.
Boniface is an Osteopath, holistic coach and leading practitioner who runs the Verney-Carron Health Practice in Marylebone. In partnership with elite trainer and former dancer Catie Miller, Boniface is co-launching the Oona Series later this year – a community that thrives through pursuit of internal awareness and optimisation of self. Participants will receive support and guidance from experts as they lead in exercise, theory, workshops and dialogue. Oona will provide the tools to empower social, physical and mental wellbeing, to change the way people move through life.
As PlaceMakers at Rosewood London, Catie and Boniface will offer on-property multi-faceted programming including, but not limited to, an on-demand wellness portal in-room with meditation, tailored guides, workouts and bedtime stories; and a bespoke reset retreat incorporating a digital detox, personalised fitness sessions, a nutritional guide in collaboration with the hotel’s culinary team led by Executive Chef Simon Young and a natural wakeup call by a personal butler to name a few. Other PlaceMaker offerings in the works include wellness talks, podcasts and a limited edition Oona x Rosewood Fit Kit – with sustainable hand-weights, a foldable travel yoga mat, Epsom salt bath, calming pillow mist, CBD sleep tinctures and a charged amethyst crystal water bottle. There are also discussions about an Oona pop up boutique supplying curated sustainable gym wear and clean beauty products, a barre session with a takeaway smoothie truck on the renowned Rosewood London Courtyard and an illuminating panel talk with additional wellness experts for Global Wellness Day in June. Furthermore, Catie and Boniface created a bespoke Digital Destination Guides offering insider tips for navigating London, including famed hotspots from Farmacy to Gordon’s Wine Bar.
“Now more than ever before we are seeing an increased focus on the importance of holistic wellbeing in everyday life, with individuals at all stages of life looking to embark on an integrative health and wellness journey,” said Catie Miller, co-founder of Oona. “We’re proud to be teaming up with Rosewood London to bring a new type of wellness experience to the city that incorporates all the many layers of health and happiness from invigorating fitness classes to nourishing dining offerings to unique spa treatments,” added Boniface Verney-Carron, co-founder of Oona.
Rosewood London is one of the capital’s most sought after locations for wellness – with its Sense, A Rosewood Spa, the epitome of style and tranquillity. For more information on Rosewood’s PlaceMakers, please visit rosewoodhotels.com/placemakers.
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