E-commerce law is intended to establish the rights and obligations of the parties involved and requires virtual businesses to maintain practices that increase transaction transparency and security. And every online store in many countries must follow the rules in force.
So, understand the main points of law to prevent your business from problems and even damage.
Of course, in every online store product prices are displayed and even highlighted. You can check Tissotand see how its products are neatly arranged with detailed information. But anything other than those charged for goods that are part of the price must be indicated. One of the biggest examples is the number of shipments, which need to be informed before checkout. For this, the ideal is to store a shipping calculator on each product page and close to the price. If there are other additional values, such as for installation or assembly, these values must appear in the item description or next to the price.
Identification number and company name on the site
Maybe only at the bottom of the layout, but your store identification number and business name will appear on every e-commerce page: the start, each product, and the end of the sale. Physical address, if any. If there is a physical store unit, your address must be indicated somewhere in the e-commerce layout. If there are branches, only the matrix can appear in the main layout, but a mechanism or catalog that shows the addresses of other units must be created and be on the site to allow visitors to know all business addresses.
Special offer rules and conditions of purchase
Often customers must comply with several rules to take advantage of special offers or conditions, such as:
– minimum or maximum purchase amount;
– minimum value for free shipping;
– areas that may have free shipping;
– minimum purchase amount to get a discount.
Whatever the limitations or rules, they must be seen explicitly so that visitors are told about the criteria they must meet to benefit from promotions and special conditions.
E-commerce laws usually require online stores to provide 24-hour service to their customers in several ways, even if it’s automatic – such as a robot chat system or FAQ section. When customers make requests, such as exchanges or returns, they must immediately have confirmation that the company has accepted them. Meanwhile, e-commerce has a maximum of five working days to respond and begin the procedure to complete it. In any communication media used, language must be clear and objective so that clients can easily understand how the procedures are and what criteria they must meet.
Correction of customer data
Typing errors, for example, can occur before checkout at the consumer registration stage. And to prevent them from surviving and causing problems for buyers, the possibility to fix them before checkout must be offered by an online store. Likewise, links to customer areas must be clearly visible on the site layout, and in them the data must be easily corrected for registered customers.
Every sale made at an online store results in a purchase and sale agreement, which must be given in full to the buyer somewhere on the site or can be sent via email. Also, at checkout, a summary of the main points of the contract must be presented, along with a button for customers to confirm their receipt before purchase. The contract must contain store and buyer rights and duties, as well as specific aspects of the transaction – such as special conditions and criteria for the transaction involved.
In some countries, E-commerce laws give customers the right to buy repentance until the 7th day after receiving their product. And when the rights are exercised, the buyer cannot have a fee in the process, even sending the goods back to the store. Any costs arising from canceling a purchase must be borne by the online store, which must return the full amount paid by the customer. If payment via credit card, e-commerce must immediately contact the administrator and their payment method to reverse the bill.
Hopefully this information can provide useful insights for you who want to open an online store.