As Earth Month comes to a close, we should recognize that if we are really looking to make a difference –Everyday should be Earth Day.
Expanding on my original story for House of Coco, which you can read here; adding a few more brands that make sustainability a pillar of their brand ethos.
Ready – To – Wear
70% of this outdoor clothing brand is made using recycled materials and the brand is continuing to focus on developing technology that is planet friendly. The water repellent technology named EcoShield DWR, uses 63% renewably sourced content from a variety of plant-based sources.
Based in Los Angeles, ÉTICA is rooted in the ideals of fair labor practices and environmentally conscious manufacturing. Their factory, Hera Apparel has been manufacturing for the premium denim industry for over 20 years by using the most sustainable and eco-friendly technologies available. The brand is a supporter of One Tree Planted, a non-profit organization focused on global reforestation. For every purchase made on eticadenim.com a tree is planted.
Founded by Denise Saad, French Lime is the sustainable athleisure brand designed to last (with a 10-year warranty), using quick dry eco-friendly fabric that won’t lose its shape or vibrancy.
Designed by women, for women. The patented Posture System will support your posture and lifestyle, no matter what you do. Offering sizes in XXS-6XL, and A-K Cup, the brand prides themselves on being an inclusive brand that creates sustainable apparel to help everybody move better.
Kindly, the planet-friendly, Walmart-exclusive intimates brand, is on a mission to make the world a kinder place. Launched by the lingerie manufacturer Gelmart, the brand’s goal is to offer affordable, inclusive, and sustainable intimates to consumers. All of the products in the line – which also include underwear – is made from 75% recycled materials. The brand partnered with Walmart to bring you the first-ever plant-based bra cup made from sugarcane, and a collection of intimates sourced from recycled materials.
This female-founded eco-friendly brand is making clothes in a more responsible way, all under one roof in Los Angeles. It takes less than 100 steps to complete a garment, dramatically reducing their carbon footprint. LA RELAXED is made in limited runs, using natural fibers and deadstock fabrics, offering beautiful pieces designed to be worn across seasons and trends.
The sleepwear and home brand uses the finest Grade 6A silk from China – the producer of the world’s finest silk and Grade A Cashmere from Inner Mongolia. LILYSILK partnered with TerraCycle on a Recycling Program, which offers a free and convenient way to recycle non-donatable silk and cashmere products including bedding, women’s/men’s apparel, and sleepwear.
Made locally in Los Angeles, Losano empowers consumers to reduce waste by buying less and investing in quality. The collection of elevated fitness wear, lounge sets, and athleisure uses recycled and recycled and eco-friendly materials throughout. Losano’s high-performance garments don’t sacrifice style or comfort and are available direct-to-consumer.
Londre Bodywear is a sustainable fashion label offering ultra-flattering swimwear made from recycled plastic bottles and butter-soft loungewear made from sustainably harvested wood pulp. Dreamt up by founders Ainsley Rose and Hannah Todd on a beach in Mexico with the goal to empower and educate women on both environmental issues and social change. Ranging from versatile swim pieces to beachy loungewear, all pieces are available on LondreBodywear.com ranging from sizes XS – 5XL.
Luxeire’s mission is to provide women with sustainable, sophisticated wardrobe essentials that are exceptional quality, comfortable and easy-care. Developed from founder Gina Kuyers’ frustration with the discomfort and high maintenance of luxury clothing. With a 20-year career and PhD in school psychology, Gina spent decades applying research to real-world problem solving. She brought these well-honed skills to the challenge of designing and producing a line of elevated wardrobe staples made from luxurious, eco-friendly technical fabrics.
The sustainable fashion brand founded by Siyana Huszar, creates minimalist with an edge, pieces for the ultimate New York City woman and beyond. Their just-in-time production practices help the brand to stay on top of trends without creating unnecessary waste while using fully sustainable materials. With their vertical integration, the brand focuses on fair wages and compensation for all workers starting with their production teams including initiatives to enhance the livelihood of girls and women around the world. Marcella NYC is ensuring their impact is anything but minimal but always sustainable.
The London based brand’s collection ranges from T-shirts to collared shirts, sustainable merino knits, and regenerative cotton button downs, all allowing for essential style with the advantage of supporting a carbon neutral company ethos.
Nikki Chu, a celebrity interior designer and entrepreneur, created Nudies for women who are always on the go, love to travel, and still enjoy being chic during that time of the month. The designs have a gentle effect on the environment and are made with biodegradable 100% cotton fabric with recyclable packaging and low impact dyes. Nudies recently expanded into the kids sector with Nubies , to encourage children to practice hygiene at a young age.
To maintain the quality of its products, State Cashmere ensures sustainable practices across all facets of the process committing to sustainability and transparency; proudly being fair-trade and cruelty-free. Using pure Grade A cashmere and offering the fairest prices without compromising the wages and livelihoods of their shepherds from inner Mongolia, State Cashmere works to raise the circular economy and sustainability initiatives in the cashmere industry.
Since 2009, all pieces from Tiara Hawaii are handmade with love in Bali using traditional dyeing techniques that have been used for centuries. Branching out (pun intended) the brands latest eco-friendly collection, Naturals uses fibres from Banana, Bamboo, Eucalyptus, Pineapple, and Mulberry Bark Silk.
Allurez offer lab-grown diamonds that are both eco-friendly and affordable. All Allurez jewelry is proudly crafted with love locally in New York, USA with superior materials and craftsmanship.
AMYO Jewelry make minimalist and classic pieces meant to last at an affordable price point. Not only, does the company guarantee a fair wage and good working conditions for their artisans, but also upcycles and recycles materials for new jewelry.
Born in Stockholm and with a touch of Los Angeles, the Swedish brand quickly entered the fashion market when it launched in 2013. Offering sustainable and lasting jewelry, always on-trend, and with a signature piece and bestseller representing a Peace Dove, the collections have been must-haves for many.
The sustainable luxury jewelry brand uses ethical practices in all steps of their production. With conflict free, traceable and 100% recycled gold and silver, they are known for their ability to personalize necklaces, rings, and bracelets. Rooted in confidence and thoughtfulness, they crafted a series of premade collections that are dedicated to giving back and they are also currently donating funds to save the children in Ukraine with their new Solidarity collection.
Idyl offers the finest materials handcrafted in their Antwerp ateliers. The brand’s signature modular design allows customers to mix and match various styles over time to grow a collection that is easy as it is affordable. In addition to transparent pricing, the Belgium born brand proudly donates a portion of all profits year-round to the Global Fund for Women, a global champion for the human rights of women and girls.
Each week M.Gemi releases new, limited-edition designs. By effectively speeding up the supply chain and building small batches of inventory more rapidly than typical manufacturing models, they’ve created limited surplus inventory, allowing them to keep product out of landfills and in your closet at an accessible price point.
Merry People is the Australia-based, female founded, unisex, vegan gumboots brand that look cool enough to wear anywhere! Merry People’s quality vegan rain boots are 100% waterproof and made with natural rubber and lined with 4-millimeter neoprene, which adds warmth and comfort to the entire shoe. Unlike other rainboots, Merry People boots hug the foot a little more, and lines the footbed, giving the whole shoe a much more snug, comfortable fit that only neoprene can.
Founded in 2018 by 25-year-old, Ali Kaminetsky, Modern Picnic was born following an attempt to find fashion-forward adult lunchboxes in lieu of wasteful brown paper and plastic shopping bags. Committed to using organic fabrics and ethical manufacturing, Modern Picnic aims to provide working women with a chic and sustainable alternative to the traditional lunchbox. Crafted with functionality in mind, Modern Picnic feature high-quality vegan leather exteriors, insulated interiors, and available in several rich colorways with an option for hand-painted monogramming.
Paradigm Eyewear is committed to offering products that are produced responsibly and sustainably so that the consumer can feel as good about their processes as their products. Using ISCC-certified recycled materials in their latest collection enables Paradigm to reduce the amount of newly produced plastics while also meeting increasing customer demand for sustainable fashion. Throughout the year, Paradigm donates a percentage to the National Forest Foundation.
Interested in sustainable beauty too? Read this piece on VOGUE.