The art of pairing two denim pieces together is popularly known as double denim. Thought to be hard to pull off, double denim is a statement outfit worn by both men and women. Famous celebs like Blondie and George Michael were part of the iconic 1980s double denim scene, amongst many others. Though it wasn’t just the ’80s that saw a rise in double denim; in the ’70s and ’90s, pairing your favourite denim jacket with a pair of jeans was a rising trend. Discover the rules of double denim and why it’s been such a popular fashion style over the years.

When Was Double Denim Popular?

Whilst it’s difficult to pinpoint precisely the specific origin of double denim, there have been statement denim on denim pieces across the years.

’50s and ’60s

The origins of double denim can be sourced way back to the 1950s, worn by the likes of ’50s stars such as Marilyn Monroe, George Harrison and Elvis Presley. One look that sticks in people’s minds is Marilyn Monroe on the set of The Misfits in 1960.


Also known as the Canadian Tuxedo, it’s been said that Cowboys and Miners of Gold Rush California in the ’70s rocked double denim. Debbie Harry, Blondie’s frontwoman, was seen on stage in 1978 styling a cropped denim jacket with indigo jeans and knee-high boots.


Big hair, neon colours, and side ponytails were not just the only popular fashion trends from the 80’s, denim was too. High waisted jeans and ripped knees were all the trend back then as well. Many people recall Sade Adu in the ’80s wearing a shirt and blue jeans. Also, during this era, Madonna was spotted wearing light blue denim shorts, a black tee with an oversized denim dark blue jacket and black boots.


This fashion trend exploded during the ’90s. Some celebs who rocked the look during that time were Heidi Klum, Brad Pitt, Drew Barrymore, Tyra Banks, Johnny Depp, Britney Spears, Pamela Anderson, Naomi Campbell and Justin Timberlake.

The ’00s to today

The likes of Gwyneth Paltrow, Tilda Swinton, Diane Kruger, Katie Holmes, Hailey Bieber and Rihanna have all worn double denim outfits and rocked the look from the 2000s to today. It’s clear to see over the years that double denim has never gone out of fashion and never will.

Is double denim in fashion today?

Many people nowadays find wearing double denim a fashion faux pas, but this trend has made a comeback in the past few seasons. Despite the status of double denim verging on bad taste for some, it has been one of the most enduring trends in the fashion landscape in recent years. Like many vintage trends, double denim continues to make a comeback.

How to style double denim

One of the key ingredients to a successful double denim look is getting the right fit. A great-fitting pair of jeans looks significantly better than a pair that doesn’t fit properly, and helps you pull off any look with ease. And if you’re looking for the right pieces to add to your wardrobe, there are many well-established labels out there.

One such brand that’s popular with denim aficionados is Edwin Jeans, which began life in Japan in 1947. Edwin has since grown to become one of the most popular brands on the market amongst customers looking for accessible yet high-quality and authentically made denim. Finding your perfect pair is easy as there’s a wide selection of Edwin fits to choose from, covering everything from slim, tapered and straight-leg jeans through to looser fitting options and more.

No matter which denim pieces you want to wear, double denim can be styled to fit many different occasions. With such a variety of denim styles, items of clothing, and colours, the double denim style lets you have fun and get creative with your outfits.


Two denim pieces of clothing that are the same colour look great together and pull off the coolest retro look. Double denim doesn’t have to be blue; black double denim is a great monochrome look! Pair your favourite black oversized denim trucker jacket with your skinny black jeans with the rips and some chunky boots, and you’re set.

Mismatch high contrasts

Go wild with the contrasts of different denim tones and shades. First, choose a colour palette – black or blue – then contrast a lighter shade with a darker shade. A dark blue denim shirt, white tee and faded blue jeans with trainers look great together!


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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