First Look: Gisele Bundchen returns to front H&M Summer ’14 Campaign

Brazilian supermodel Gisele Bundchen hits magazines and billboards once again this summer as she returns to front the brand’s new Summer 2014 campaign.


Shot by Lachlan Bailey, Gisele is shown wearing a skin bearing bikini in this first look preview, originally released on WWD. The new summer campaign marks the second time the Brazilian has been the face for the brand, after appearing in the Fall campaign last year. In addition, she will also be performing a cover of Blondie’s ‘Heart of Glass‘ in a special video to be released alongside the full print campaign.

Gisele/H&M behind the scenesGisele/H&M behind the scenes

Gisele Mixdesk behind the scenes

Behind the scenes – Gisele takes point at the mixing desk during recording of her Blondie tribute

The print and outdoor campaign breaks in May, when the song and video will be available for download.




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