Ford Focus: What is Your Focus?

Last week TeamCoco got the chance to discover Ford’s latest installation set on the beautiful banks of London Bridge. The giant six metre high and thirty meter long installation displayed the PRIDE flag loud and proud over Potter’s Field during Pride weekend, and is part of a touring exhibition by Ford in anticipation of the launch of the new Ford Focus. According to Edmund Rogers from Ford’s GLOBE Group, which is an employee resource group for sexual orientation,

“Ford has a strong history of supporting LGBT rights, and Pride, so we’re very proud to be flying the flag in support of Pride 2018.”

After a lovely dinner at The Ivy London Bridge with Ford, we got the exclusive chance to experience the installation ourselves, which was a marriage of incredible artificial intelligence, interactive design, and sheer scale. The installation’s interactive LED letters spell F-O-C-U-S, and uses artificial intelligence to communicate with its audience and ask them the question that we often find ourselves asking – “what is your focus”. Visitors are then invited to send through some photos, videos, and other social content relating to their focus, and the letters will then present a short personalised video for all of London to see.

We obviously jumped in at the chance to get our focus displayed all over Potter’s Field. So, after a quick chat with the artificial intelligence, which was a lot more pleasant and a lot less black mirror than what some people might think. The artificial intelligence took 200 hours to train in order to understand and respond to its users in four different languages. We got to watch our own customised Focus video — care of Ford of course. Not only is this exhibition a clever and innovative way to explore artificial intelligence, it also shows Ford’s commitment to listening to its audiences, and a fantastic show of support for the LGBT Community.

The exhibition is also supported by a range of Ford vehicles, inviting audiences to explore the range of new technology available in the new Ford Focus. London is the second stop on a five leg European City tour.


Hannah Lynn Tan

Hannah has been working in the fashion industry for over five years. A mainstay at London Fashion Week, Hannah not only has heaps of insider fashion knowledge, but a genuine understanding of the essentials of style

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