Here at House of Coco we love to support brands that are from the North, especially since our founding Editor is Leeds born and bred. We’re always on the lookout for companies that boast an exciting back story and that is something we can say for Mainline Menswear.

Founded back in 2002 in the seaside town of Scarborough, North Yorkshire, the brand has created a national footprint and their range increases by the day with the offering of men’s designer clothes.

Since we have had a hint good weather in the UK we’re already planning our summer outfits and thanks to Mainline Menswear we know exactly where to go. Whether you have a diary packed full to the brim with BBQ invites or you are in need of some pool party inspo, our friends over at Mainline Menswear have got everything you need to make sure you bring your A game.

We’ve pulled together our top 5 buys for every type of mood…

For the man that wants to stand out from the crowd

For the man that loves the laid back look

For the man that gets his top off at the first sight of sun

For the man that likes to be active

For the man that loves to travel

Which look will you go for?


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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