Girlbosses of Great Britain : The One With The Identical Twins

Chloe and Abigail are the creative brains behind Buttercrumble. Their love of beautiful illustration and design has been a life long affair. As identical twins, they grew up together, supporting each other, and encouraging each other to produce good artwork. Together, they graduated from the University of Leeds, with degrees in Graphic & Communication Design. They have been able to combine their experience in PR, marketing, blogging, illustration and design to create a versatile collective. As a result, they have become a super-synced and harmonious team that can work twice as efficiently to achieve their vision.

Buttercrumble is inspired by mid-century design and illustration, folk illustrations, Scandinavian design, stories and everyday life, and not forgetting sweetness is our weakness! Here at House of Coco we became fans of this #Girlboss duo instantly and we had to go along to find out more…

When did you launch the brand and what was the reason behind it?
Buttercrumble came to life in 2012 when Chloe and I (Abigail) began illustrating and sharing this online and with our friends. Interest for our work increased and we discovered that we could make a living by doing something we love. Our aim is to make others smile through the designs we produce.

What’s your background?
We were born in Scarborough, North Yorkshire where we spent most of our childhood. Ever since we could pick up a pencil, we have enjoyed drawing together and would spend hours doing so! We took our love of creativity to the next level when we both moved to study Graphic & Communication Design at the University of Leeds, where we recently graduated.


How many people are involved in the company and what are their roles?
At the moment, just the two of us! We’re a super-synced twin team, but grab the opportunity to collaborate with others when we can. The more the merrier!

If you could start over with the business, would you do anything differently?
We are strong believers that everything happens for a reason. It would be difficult to judge whether we could have done things differently as this may have led us down a completely different path. Any challenges we’ve faced have always had their silver-lining.

What is the hardest challenge you have faced since you started the company?
When we began our journey, our confidence was low and we questioned whether we could achieve greatness in the tough creative industry. However, with every step forwards, we gained the confidence boost we needed. Now we know we have a valuable skill that can be shared with others.

Tell us one fact about you that people wouldn’t know?
The Buttercrumble story could have been completely different if we had taken on our separate passions. Chloe loves to dabble in fine art oil painting and I have a keen interest in architecture. This still influences us in some of our work though.


2016 is almost over, where do you plan on taking the brand next year?
2016 has been a year of growth and idea development. In 2017, we hope to launch an exciting fashion accessories venture. The project is inspired by vintage clothing and the mid-century lifestyle. Watch this space!

To date, what has been the highlight since launching?
For us, it is the small victories. More people have been recognising us around our hometown of Leeds. When someone asks: “are you Buttercrumble?” it is unbelievable that they would even remember the brand! It is warming to know others can connect with what we do. The local community is something we are constantly involved with and it is so important to our brand ethos.

Which city do you feel most at home in, London, Paris or New York?
It has to be London! We love the diverse culture across the globe, however where else can we indulge ourselves with fish and chips, Marmite and chocolate digestives? Obviously we do not eat all of these in one-sitting…

Three beauty products you can’t leave the house without?
Lip balm, lipstick and a pocket mirror? We believe in the power of a friendly smile so ensure our pearly whites are
framed with ruby red lips (for Chloe) or raspberry pink (for myself).


Style means….?
Not being a trend-slave and genuine self-confidence. Style should be effortless.

If you had to, what piece of clothing from your wardrobe would you wear everyday?
I mostly live in jeans because they are so versatile and can be dressed up or down to suit your outfit! Chloe would pick her brogues. They were an investment purchase five years ago and are still going strong, but comfy like a pair of slippers.

Best place for a coffee?
As the current creative editors for Independent Leeds, we are always trying to support local businesses. There are countless indie coffee shops around at the moment! One of our favourites is La Bottega Milanese.

Most memorable piece of advice given to you?
Good manners cost nothing. This was drilled into us from an early age and so saying “please” and “thank you” have now become habits. If you are well mannered, you’ll leave a decent first impression and we all know how important first impressions are.


Guilty pleasure?
Sweetness is our weakness! Don’t leave your chocolate unattended around us… We seriously could eat it. Seriously.

In future, how do you plan on expanding the company?
We’re hoping to exhibit more often, host workshops and work on many exciting projects which are currently on the horizon. 2017 will be a fruitful year for us and we can’t wait to share our new illustrations and designs.

Find out more…

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