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Girlbosses of Great Britain : Spotting a Niche and Making Dreams Come True with Velvet Circus

Danielle Hodgson-Lindley is the brainchild behind Velvet Circus, a brand that she launched after finding a niche.

Danielle Hodgson-Lindley is the brainchild behind Velvet Circus, a brand that she launched after finding a niche. At Velvet Circus they are dedicated to creating unique experiences in the world of weddings, villa parties and events of all kind; every project is bespoke and tailored to suit their clients’ tastes and personal style.

Here at House of Coco, we love brands that offer that personal touch and Velvet Circus does just that. We spent some time with Danielle finding out more about her and the brand… Can you tell us about your journey which lead you to setting up Velvet Circus
I moved to Ibiza in 2006 from Harrogate in North Yorkshire, with my boyfriend (now husband). I started working for Ibiza Wedding as their head stylist for 8 years , I then saw a niche on the island for top stylist and decoration hire companies working freelance and it was then that Velvet Circus was born. This meant I could then work for all of the planners and concierge companies on their events.

Do you offer your services outside of Ibiza?
We offer services in the Balearics.

Do you have a specific way of working with your clients, if so, tell us about that…
We start by either meeting our clients in person or we chat to them on the phone. We gauge a little on what they like/don’t like and then we put together a comprehensive proposal with inspiration, photo shopping and plans accompanied with a finance sheet. This is followed with more meetings with our florists and clients to get everything just right.

Tell us what being an entrepreneur means to you…
To me this means making a dream come true, I’m also always thinking of a way to be more creative and expand my business. Being a good boss and treating staff well with a good sense of morale is really important to me because, ultimately, we are a family!

Have you made any business mistakes that have turned out to be beneficial learning curves?
I’ve made some mistakes with regards to the way I lay out rules and terms with suppliers and clients which as you say, these are great learning curves that better my business and have lead to me making the business work more efficiently.
If you were to offer one piece of advice to anyone looking to set up their own business, what would it be?
Make sure that you manage your business with a sense of authority but also kindness, always be fair. People will always remember that you work in this way.

Do you have any words of wisdom that will empower us in to feeling that we can achieve anything we set our mind to?
If you feel it in your gut then go for it!

Find out more…