Girlbosses of Great Britain : The One That Does Affordable Luxury with Cocoove

Named after nieces and god-daughters Amelie CoCo and Verity, Cocoove is an affordable luxury label made in the UK with attention to detail founded by Ria McKelvey. Her ambition was to create a timeless wardrobe for women with dresses and separates, which can be styled in several different ways, for all occasions. Ria creates many of her own prints, which are then digitally printed onto the fabrics. Designed with the stylish, confident women in mind to take her from day to night, this is a label that every one needs to have on their radar. 

Ria is a creative that puts her heart and soul in to her designs and we love the passion that comes across from her work. We spent some time with her to find out more about the importance of saying no and more…

Tell us about the journey that lead to you launching Cocoove…
I have always being a creative from day one. I studied Fashion and design and worked in the industry for several years for UK based company’s . It was a lifetime goal and a natural progression to have my own womens label that offered stylish clothing in beautiful fabrics.

Why do you think it’s important to have a timeless wardrobe?
For me timeless pieces don’t date and can be worn season after season. Clothing that we feel confident wearing and are familiar with is really important.

Looking back, is there anything you would do differently?
Learning to say NO , this is not right for me right now. I’m such a yes person. When I began my label I said yes to everything. I have learnt to be more selective but inclusive and keep the brand relevant.

What is your mission?
To have a global label COCOOVE offering stylish, original clothing . The long term goal is to create a clothing line that gives back to a charity.

In five years time, where do you hope to see the brand?
We currently have a presence in USA and Europe. Breaking into Asia would be my next goal and the charity line set up.

Talk us through an average day in your life…
Every day is different and it totally depends on the time of year. Just now my days start with lots of coffee and e-mails. Followed with dispatch for customer orders . I’m currently prepping SS20 collection launch so lots to do for this including finalising imagery , uploading to websites and stockists.

Next week will be totally different and I will be in the studio drafting patterns and sampling garments.

What quote do you like to read when you are lacking motivation…
“When you focus on the good the good gets better ”

Coffee quotes are good too. If I’m laughing I’m motivated.

“”today’s good mood is sponsored by coffee”.

Our readers love to travel, what destination is at the top of your bucket-list?
I love road tripping in Europe and finding new places. If I’m not in the UK , Spain is where I’m at. A great place to check out if you’re in the Alicante region is a secluded Moroccan tea house, Carmen del Campillo in Crevillente.

But the place on my wish list is New York, I have never been, yet!

How much has social media played a part in your business?
I think almost everyone uses social media now to search for and discover brands and products. It is important to have a presence and be on there. It is also great for sharing daily content and what we are up to at COCOOVE. I’m loving Instagram and Pinterest  right now .

For anyone thinking about launching a fashion brand, what advice would you give?
Know your market. Set clear and achievable goals. Be prepared to multi task and work 24/7 but most importantly love what you do.

Follow Ria and Cocoove on their rise to the top…

You can follow us on Instagram @co.coo.ve . View the collections online at cocoove.uk

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