Louisa Roberston is the founder of All things Baby London, the cutest brand that will have you oohing and aahing over their Instagram feed alone. A mum of a 4, nurse and entrepreneur, Louisa knows a thing or two about juggling plates. A lover of fashion and empowering mothers, she worked as a nurse manager managing children with disabilities for 13 years and after her 4th pregnancy in 2017, she felt that there was little choice for contemporary gifting for mum and baby that was affordable and so she wanted to create an option that does just that.
Welcome to All Things Baby, here, we spent some time with Louisa to find out more about the brand, how she creates balance in her life and what her plans are for the future…
Tell us about the journey that lead you to launching All Things Baby London…
I love babies, anything to do with pregnancy, fashion and motherhood. I had been working as a nurse for 13 years but I knew I wanted to start a business related to mum and baby. After having my 3rd child who is autistic, it gave me time to take a step back and evaluate my life. I still went back to work full-time, but I had the bug for change to enable me to be at home for my son. It wasn’t until I had my 4th child in 2017, when i started getting things into motion I felt that there was little choice for contemporary gifting for mum and baby that was affordable. I wanted to create an option for the modern mum to enjoy a unique shopping experience that will help to enjoy her motherhood journey and as well as giving me the chance to be at home more, and so All Things Baby London was born.
You’re a mum of 4, how do you create a work and home life balance?
I think I am still trying to tell you the truth. I love routine and always try to create an environment where we have structure in place as I feel thats where I get a better flow. I always have a cut off time for work depending on what time I have started and always make sure I spend time with the kids daily. The children also know where they are at with routine in place, but there are also a lot of times where life just happens and you just have to go with the flow.
For any mums wanting to launch their own business, what advice would you give?
Do not give up and believe in yourself. It has taken me this long to realise that if I have a bit of belief in myself you can really do anything. It doesn’t matter how little money you have or how many children you have, if you believe and don’t give up magic can and will happen.
You’re a chic, fun and contemporary brand. How do you want mums to feel when they buy from you?
I want mums to feel excited when they get their package from us, before they have even opened the box. I want them to feel looked after as a customer, which is why our customer service is paramount to our business. And lastly I want them to feel empowered as a mother and supported in their new journey.
What’s your go to quote when lacking motivation?
Mama, you have got this or I can – with a little more swear words. And I will say this to myself on repeat until I feel better. We always say I can’t, try flipping it around and always say I can when something goes wrong, trust me it work wonders, that it soon becomes your default in coping.
Looking back, is there anything you would do different since launching the brand?
I am enjoying myself so much that the only thing I would have done differently is start sooner. I think everything happens for a reason and timing is key, but I wished I started sooner because I really think this is my calling.
How much has Covid19 impacted you?
There have been ups and downs. The most difficulty we have had is getting supplies, our normal suppliers were either not operating or delivery was very difficult, which in turn impacted on the business. Nevertheless we were able to stay opened during lockdown where we saw a definite increase in sales. We are able to work from home but I also put in strict Covid19 safe working practices in place. I think this period has been an emotional time for all and watching how so many people have been impacted has been difficult. We are just very grateful we have been blessed to be able to stay opened and still offer mums a great service during unprecedented times.
What’s the best piece of advice you have ever received?
The best piece of advice I have ever received is from my sister, who always tells me to visualise what I want. I can’t tell you how much this has helped me, especially in building a brand.
Where can people find out more…
You can visit us at www.allthingsbabylondon.co.uk or visit our instagram page at @allthingsbaby_london.
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