Skincare is self care, looking after your skin is the number one way to feel like you are looking after yourself. It’s hard to find brands on the market that are natural and have your best skincare needs in mind.
Cue the arrival of Amor Sui, a skincare brand that is as natural as they come. Founded during lockdown, this company may just be getting started but they’re off to a flying start. We spent some time with their founder Tiana to find out more…
Tell us about the journey that lead you to launching your brand Amor Sui…
The brand was launched during lockdown, with a mission of creating products to help people find a little more me time and connect with themselves during a growing stressful situation. It started as a candle and aromatherapy brand, inspired by crystal healing, and then organically grew into a skin/body care brand.
Where did your love for skincare come from?
I have always looked after my skin from a very early age, being mixed race, growing up in the countryside in the late 90s you have to do a lot of research into hair and skincare that is right for you, as at the time there were no products tailored to your market.
People often comment on how I look like I’m in my early 20s not mid 30s, and although some may be genetic, I contribute it to good skincare practices and a certain way of thinking. I try to put some of my philosophies into each product.
Who’s involved in the business and what are their roles?
I work closely with a wonderful team on natural skincare specialists, they help bring my products to life, and with their chemists ensure they are at the highest standards.
What’s the process behind launching a new product?
Each product is developed to balance mind, body, soul, so great care is taken when selecting the ingredients. For example the Rose Quartz Body Cream from the Collagen Collection contains proven active ingredients such as Kotu Kola Stem Cell, soothing essential oils that calm the mind, and a blend of rose essential oils believed to balance the heart chakra, in the same way we use rose quartz crystals.
What has been the biggest learning curve since launching the business?
Patience is a virtue. A lot of time, preparation, trial and error goes into starting a business, you may have to try several avenues before having a final products, but the cost is worth it to get a perfect product ready to launch.
What advice would you offer to anyone wanting to become an entrepreneur?
Just do it! So many people think too much about starting a business and eventually talk themselves out of it. Find something you are passionate about and think of products or services related to it that either fill a gap in the market or are trending. Do your research, and don’t give up.
The beauty and skincare industry is so fast changing, what trends do you expect to see coming through in the next few years?
I can see the vegan market ever growing, I think more mainstream brands with take note of this. I also think natural beauty will make a come back, not only in the product ingredients, but makeup as well. The focus will be on healthy skin rather than heavy contouring and foundation.
Looking back since launching the brand, is there anything you would do differently?
Kept my options open. In the early day I spent a lot of time building relationships with unreliable suppliers. It all worked out in the end, I have found some great ones, but it did waste a lot of time.
How would you describe your personal style?
I like neutral tones, and simple silhouettes with little details gold finished accessories to brighten things up.
Talk us through an average day in your life…
Each day is different, which is what I love about running a business. I like to start the day with some Sun Salutations, then check emails during breakfast.
Then it could be working on packaging design, social media, marketing or wholesale. When the sun is out I might get a cheeky lunch at Soho House.
I like to have a good wind-down in the evenings, but I never really clock off, I might suddenly have an idea and log on to make notes, or jump on Ai.
How much has social media played a role in the success of your brand?
Social media is a great platform for growing a small business, it really helps your reach your target audience. I like to have good PR to back up the socials, as skincare needs to be tried, tested and trusted.
Our readers love to travel, what destination is at the top of your bucket list?
I was planning on going to Bali before Covid came, so that is still on my list, along with the seeing the Northern Lights in a Kakslauttanen Arctic Resort igloo.
What is your go-to quote when lacking motivation?
I don’t really have a quote, but I like to look at how far he business has come and how much it can grow.
What’s next for the business?
I have been working on some great partnerships which should launch later this summer. Keep your eyes on the socials for more updates!
What does self care mean to you?
Self care is so important, whether it’s aromatherapy skincare, burning sage or spending time with friends, reducing stress makes a huge difference.
Where can people find out more?
and the instagram @amorsuiuk for updates
Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.