Kelly Rose is the founder of her brand, Kelly Rose Skincare and Aesthetics. She’s on a mission to help you realise that you CAN have the skin you have always wanted regardless of your age. A woman who is all about empowering others to see the best in themselves through her treatments and someone that takes the upmost care in what she does.
Add some confidence to your life when you work with Kelly and, aside from her extensive experience, she remains grounded, is always learning and is worthy of being a household name. We spent some time with her to find out more…
Tell us about the journey that lead you to launching your brand Kelly Rose Skincare & Aesthetics..
Throughout my teenage years, I had perfectly clear skin. I was incredibly lucky and like most people, assumed acne was something only teenagers had. When I hit my 20’s I had a super stressful job and acne erupted over my whole face, neck and back.
I was given all manner of creams, topical lotions and antibiotics for my skin from the doctor but nothing worked long-term. My acne would calm down a little and then erupt even more. My confidence was dented, I didn’t want to leave the house without make-up on, I felt ugly and embarrassed of my skin.
I knew it was time to try something different so I researched alternative skin treatments and eventually decided to go for a consultation at a clinic in London, where I was advised to have laser treatments on my acne. When I walked in, I was surrounded by glamourous ladies in the waiting room and felt out of place with my acne on show all over my skin. The laser treatments didn’t work for me personally, and eventually I decided to have Chemical Peel treatments for my skin at another clinic. After years of trying to help my skin, I couldn’t believe the results and after a number of sessions I finally had clear skin!
I studied Natural Science at University and the geeky side of me wanted to find out more about how these treatments worked and why they worked after I had tried so many other things! I became fascinated with understanding the physiology of the skin and it was then that I decided I wanted to help others and create a safe-space for them to receive help with their skin, and Kelly Rose Skincare & Aesthetics was born.
What has been the biggest learning curve since launching the business?
That perfection is the enemy of progress! I am such a perfectionist and really struggled with trying to get everything perfect in the beginning, from our website to our products. Over time, I’ve realized that nothing is going to be perfect the first time I implement something new, but there’s always room for improvement! It’s much better to start something and refine it later, rather than trying to make it perfect first time around.
You talk so openly about your own issues with your skin which ultimately promoted you to launch this brand, how do you want women to feel after your treatments and using your products?
When our clients embark on a treatment plan or start using a new skincare regime, we refer to it as a skincare journey, because it is just that – a journey. Most clients that come to us have had their skin concern (whether it’s acne, pigmentation scarring, eczema or something else) for years, and it’s not just going to disappear overnight, I know this first hand!
We want our clients to feel comfortable, welcomed and at ease when coming to us for their skin treatments and to have faith that we are there every step of the way on their journey.
Most importantly, we want them to feel empowered, empowered to take control of their skin, empowered that they have a safe-space to go to, empowered that we can relate to what they are going through and that they are not alone. I think unless you’ve suffered with a skin concern, many people don’t get how it makes you feel and how much it can affect you mentally as well as physically, but we do.
When clients use our products, we want them to feel amazingly pampered from head to toe!
The beauty industry is often changing, what do you expect will be the biggest trends in the next few years?
We see a huge number of people searching for alternative skincare treatments. I think there will be a huge increase in demand for non-surgical treatments in the next few years, especially for anti-ageing.
What advice would you offer to anyone wanting to become an entrepreneur?
There are so many things I could say here. Firstly, you have to have belief in yourself. There will be set backs, there will be rejection and you have to be the person that believes in your brand and yourself above all else.
Whichever industry you decide to go into as an entrepreneur, make sure it’s something you truly love doing and are passionate about – if your only driving force is money you’ll never succeed. Being an entrepreneur is rewarding but it can be extremely challenging at times. It’s through these times that you grow as an entrepreneur, as a person and as a brand. Your passion needs to be more powerful than your desire to quit when times get tough.
Looking back since launching the brand, is there anything you would do differently?
I’m a strong believer in everything happens for a reason. I think everything has worked out the way it was meant to be. As an entrepreneur, you are constantly learning, constantly growing and evolving as a person and a brand.
How would you describe your personal style?
In my spare time, my style is definitely laid-back chic. Leggings are my staple; I love that I can dress them up with a gorgeous top and jacket or dress them down with a comfy tee depending on where I’m going!
Talk us through an average day in your life…
Most days I work really long hours but when you love what you do it doesn’t feel like work!
I get up around 7am, have breakfast and answer e-mails and queries. I head to the salon around 9am and set up for the day ahead. Appointments start from 10am, and I’m normally working through to 9pm most days and I make an effort to fit in a HIIT workout during my lunch break.
My day is filled with a mixture of different treatments such as Chemical Peels, Microneedling, Microdermabrasion and Consultations. Not surprisingly, the majority of our clients come to us for help with their acne and post-inflammatory hyperpigmentation (post-acne scarring). Each appointment lasts around an hour and I’m constantly busy, even though the hours are long, the days really do fly by, no two days are the same and the variety of treatments always keeps it interesting!
How much has social media played a role in the success of your brand?
Social Media has been a huge help in promoting awareness of our brand. You definitely get out what you put in, creating accessible and interesting content can feel like a full-time job in itself! It’s like the modern day version of word of mouth, people don’t call their friends any more to tell them about an amazing treatment or product they’ve tried, they Instagram it and that has the potential to reach far more people. Social Media is an extremely powerful tool for any brand in the modern age.
Our readers love to travel, what destination is at the top of your bucket list?
There are so many places on my bucket list, but at the top is Bali. It’s somewhere I’ve always wanted to go; it looks like paradise! I’d love to do a yoga or meditation retreat there and really switch off for a week (or two!).
What is your go-to quote when lacking motivation?
If you quit now, you’ll end up right back where you first began.
And when you first began, you dreamt of being right where you are now.
What’s next for the business?
Kelly Rose Skincare & Aesthetics is definitely going through a growth phase. We were recently voted a Top 20 Salon in the UK and I was voted a Top 15 Entrepreneur of the year at the UK Hair and Beauty Awards. I’m also in the running for Skin Expert at the International Aesthetics Awards 2021.
By the end of 2021 I would like to have taken on a second salon and launch my own training academy for Skincare Therapists.
What does self-care mean to you?
For me, self-care is taking care of your overall well-being, and dedicating the time to doing things that make you feel happy, healthy and content. I always say that our skin is a reflection of within. If you’re not taking care of what’s on the inside, your skin won’t be able to take care of what’s on the outside.
Our mental health can have a huge effect on our skin, for example, when we are stressed we release cortisol which has been linked to excess oil production in our skin which leads to breakouts and acne. Skin conditions such as acne, eczema and psoriaris have been linked to depression, anxiety, social isolation and so much more. I think both go hand in hand so self-care should be something we try to factor in every day.
Where can people find out more?
For treatments we are based in Kent, England but we also offer Virtual Consultations and our home-care skincare products are available across the UK.