Gwen Stefani’s cool rock and roll look has been transformed into a number of entrepreneurial ventures, such as a clothing line, perfume and handbag collection. The latest addition to her brand is a new collaboration with OPI.
Her recent embarkment has introduced seven new shades, Hey Baby, I Sing in Color, Love.Angel.Music.Baby., 4 in the Morning, In True Stefani Fashion, Push And Shove and Over & Over A-Gwen. All of which are bold, snazzy and Gwen stamped to perfection.
The seven shades embody Gwen’s love for colour and includes a mini nail art kit with Swarovski black crystals, silver, gold and pewter studs in a variety of shapes to incorporate into your designs. A must have this season for all the crazy nail we have been seeing not only in magazines but on catwalks too.
OPI has released two new interactive digital platforms to support the launch of Gwen Stefani’s new line, which is a detailed lookbook and an interactive app.
Suzi Weiss-Fischmann, OPI Founder and Executive VP to BeautyPress says,
“OPI is excited to announce these two new digital components to enhance Gwen Stefani for OPI. Collaborating with Gwen has been such a thrilling experience, and the lookbook provides consumers with a special glimpse into the partnership – from colour development to product naming to shooting the campaign.”
The lookbook on OPI.com/Gwen allows fans to follow the creative journey of conjuring up inspiration for the line. It’s revealed through exclusive behind-the-scenes full length video from photo shoots to never-before-seen interviews with Gwen and nail art tutorials by the renowned Sophie Harris-Greenslade. It is a definite must see for die hard fans that love to see Gwen in action doing what she does best, looking fabulous and free all at the same time!
The Gwen for OPI app is unlike any other nail art app available. It allows consumers to virtually paint their nails, add those nail art crystals and send them into a competition for Gwen and Weiss-Fischmann to select a few winners each week.
“Gwen and I will hand-select three contest winners each week, and we are really looking forward to seeing what users create.”
The lookbook can be found on here and the iPhone/iPad app can be found through the App store by searching Gwen for OPI.
The nail lacquer collection are in stores now so grab those eye-catching colours and design your very own nail art design!
Have you tried Gwen for OPI’s polishes? Have you made some incredible nail art designs and want to share them?
Head over to our Fibre Twitter and Facebook page and share your creativity with beauty lovers all around!