Havana Club’s latest update to its prestigious Icónica Collection is already making waves in the world of premium spirits. As a brand steeped in Cuban tradition, Havana Club has consistently balanced its historic roots with modern-day innovation, and this reimagined range of rums aims to do just that.
Featuring revamped designs and a renewed focus on the art of Cuban rum-making, the Icónica Collection showcases the craftsmanship Havana Club is known for while offering a fresh perspective on its heritage.
The redesign draws inspiration from the iconic Giraldilla statue, a symbol of Havana’s enduring spirit, and incorporates a contemporary elegance that feels both timeless and relevant. The bottles themselves are fluted and golden, creating a striking presence that reflects the sophistication of the rums within.
Beyond the aesthetics, Havana Club’s commitment to preserving the artistry of its Maestros del Ron Cubano, Cuba’s master rum-makers, is evident in every bottle.
This collection, which spans three key expressions, offers a glimpse into the world of extra-aged, premium Cuban rum. It’s a chance for rum aficionados to experience something that honours traditional rum-making techniques while embracing a forward-thinking approach to luxury spirits.
But what does this mean for the rum itself? Has the product evolved as much as its packaging, or is this simply a case of marketing meeting design? Whether you’re a long-time fan of Havana Club or curious about the buzz surrounding this relaunch, here’s what you need to know.
This sophisticated range of extra-aged and rare rums not only showcases Havana Club’s rich heritage but also introduces a contemporary elegance that appeals to both seasoned connoisseurs and new enthusiasts alike.
Why the Havana Club Icónica Collection Rewards Rum Lovers?
The Havana Club Icónica Collection reframes what a premium rum range can be, pairing revamped, fluted golden bottles with the deep expertise of Cuba’s Maestros del Ron Cubano. Drawing its design cues from the iconic Giraldilla statue, the relaunch feels both contemporary and rooted in tradition. Each expression carries the Denominación de Origen Protegida Cuba seal, a mark of authenticity that anchors the collection in genuine Cuban provenance. For collectors and newcomers alike, it is a considered celebration of craft rather than a simple repackaging.
Has the rum evolved as much as the packaging?
The answer lies across three expressions. Selección de Maestros opens with nutty, chocolatey warmth and caramelised orange, the most approachable pour at around £54. Gran Reserva Añejo 15 Años deepens into dark chocolate, dried fruit and vanilla across a silky, spice-laced finish. At the summit sits Máximo Extra Añejo, a rare blend presented in a hand-blown crystal decanter, layering cocoa, dried fruit and elegant oak into something exceptionally smooth. Together they trace a clear arc from everyday indulgence to genuine collector’s showpiece.
Havana Club Icónica Collection tasting notes
The Havana Club Icónica Collection features three premium rums, each showcasing the brand’s expertise in crafting extra-aged spirits. The collection highlights a blend of tradition and modern refinement, appealing to seasoned connoisseurs and new rum enthusiasts alike. Here’s a closer look at the rums and their tasting notes:
- Selección de Maestros
Crafted collaboratively by Havana Club’s Maestros del Ron Cubano, this rum’s flavour profile balances nutty and chocolatey aromas with hints of caramelised orange. The palate is rich, revealing layers of honey, almonds, and a touch of milk chocolate, leading to a sweet, lingering finish. £53.95, Thewhiskyexchange.com - Gran Reserva Añejo 15 Años
This rum is aged for a minimum of 15 years, delivering a luxurious experience with its deep mahogany colour and silky texture. Expect notes of dark chocolate, dried fruits, and a gentle hint of vanilla, complemented by a warm, spice-infused finish. £179, Thewhiskyexchange.com - Máximo Extra Añejo
The pinnacle of the collection, Máximo Extra Añejo is an extremely rare blend, presented in a hand-blown crystal decanter. It features a complex bouquet of dried fruits, cocoa, and vanilla, enriched with elegant oak undertones. The palate is exceptionally smooth, with harmonious flavours that culminate in a refined, long-lasting finish. £1,975, Masterofmalt.com
The Icónica Collection is more than a selection of premium rums; it is a celebration of Cuban heritage and artistry. Each bottle bears the Denominación de Origen Protegida Cuba seal, guaranteeing authenticity and showcasing the rich cultural provenance behind each pour.
As Asbel Morales, one of Havana Club’s maestros del ron Cubano, expressed, this transformation is a tribute to the craftsmanship, heritage, and vibrant Cuban culture that defines Havana Club.
The revamped Icónica Collection was a new introduction to markets at the end of 2024 – but is set to be see broader availability by early next year. This global launch reaffirms Havana Club’s position as a leading player in the ultra-premium rum segment, showcasing the brand’s commitment to quality and innovation.
With its harmonious blend of tradition and modernity, this collection invites rum enthusiasts to embark on a sensory journey that encapsulates the very essence of Cuban culture and craftsmanship.
