Influencer marketing took the world by storm and completely changed the face and potential of digital marketing forever. People trust people over ads, after all, but influencer marketing goes so much further than that. A small-time influencer is nowadays a much better investment for brands than celebrities or those with a million followers on Instagram.
Why? Because it is engagement that counts. Today brands are pulling away from the previously “top” influencers in the market because there has been evidence of these social media stars having fake followings. Advertising to a bunch of bots is a huge waste of time and money, but this does not mean in any way that influencer marketing itself is dead. Rather, smaller influencers who put the time and effort to create a real and organic community might find their efforts finally paying off, as brands diversify their influencer portfolio to include them.
This means that starting an influencer blog can be incredibly lucrative still, but only if you put in the effort:
Choose a Niche
As with any business, it is wise to choose a niche when you begin. This niche will allow you to create and curate an audience with ease, as opposed to trying to do too much at once. The more specific the niche, the easier you will find it to be when creating a community. So, say you want to start a travel blog. Narrow this down to a travel blog predominately about your city. A small or mid-sized city will have very little in terms of competition, but you might find a lot of interested readers who want to get out and explore their own hometown more. This doesn’t mean you cannot write a few articles about your trip to Bali later on, but by focusing on the niche you can start growing an audience that cares right from the start.
Create Your Website
In the beginning you can probably get away with using a free website builder, but there are a few limitations you need to be aware of. For example, if you use such a web builder you will be more or less stuck with that company as your host. By choosing a third-party host, your own theme, and then a CMS like WordPress, however, you will have full control over your website and future. It will mean needing to pay a small monthly fee for the hosting service, but if you plan on turning this into a career it is a must.
Create Great and Interesting Content
Great content is key to building your audience. Invest in creating great visuals, videos, and articles that deal with your niche. Post regularly and remember to engage with those in your community. Like, comment, and become friends with people online because this is how you will grow your audience and become a success. It takes time, but is worth it.
Start an Online Store of Your Own
Sponsorships are not the only way that you can make money as an influencer. By hiring blackbeltcommerce.com and setting up a professional and easy-to-use store, you can then start to partner with other sellers in your niche. If, for example, you are a local travel guide you can then start to sell the work of local artisans, thus boosting not just your own income, but the local economy as well.
Becoming an influencer means possibility. It also means being your own boss in everything from design, to content, to marketing, to PR and outreach, to even sales. It is a huge job, but done right can be incredibly satisfying and lucrative.