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How to create a successful TikTok post

How to create a successful TikTok post

Have you been living under a rock for the last few years and have no idea  about the new social media craze that is TikTok?

April 17th, 2021

Have you been living under a rock for the last few years and have no idea about the new social media craze that is TikTok? Are you new to TikTok and not sure how you should be going about creating a successful post?

TikTok is a new app that has quickly become the most popular social media platform among teens. It is a short form video sharing app with over 1 billion active daily users making it possibly the largest social media platform around. The idea behind TikTok, which was originally called Musical.ly, is that you can create short videos of yourself lip-syncing to music or doing silly dances and share them to your feed for others to see.

If you are new to TikTok, or any social media platform, you might not know how to use it. If that is the case, here are some tips to get you going to start creating your own videos.

Know what content people like

TikTok is a relatively new platform but just like any other social media platform around, it has a specific target demographic and a specific age group that seem to make more use of the platform than others. Before you post anything to TikTok you need to know exactly who the demographic is, what service works the best, but also who your target audience is as well as your niche. This information is important when using a service like TokUpgrade, as it is needed to get real TikTok followers. This will allow you to create the perfect content for your audience and allow them to engage with it as well as encourage them to follow you.

TikTok is a platform that makes use of user generated content such as challenges and coping viral or tending videos. People thoroughly enjoy being able feel part of a community and trend, and this is easily done through these kinds of videos, and the best part of all is that you just need to be your authentic self and don’t need any fancy equipment.

Use a mobile phone

TikTok is an app that is mostly used by younger people such as teens who mostly don’t have access to fancy equipment. While it is possible to film a video using your really nice, fancy camera and should equipment, there is no point. The TikTok audience love raw, authentic content and this means that you should be filming in the moment, wherever you feel the right time is. There is no need for fancy equipment because everything you need to post on TikTok is right on your phone. You can record, edit, add effects, and posting all within the app.

This also means that hard selling or advertising isn’t so popular but people would rather see the behind the scenes of your business, or meet the team behind your brand.

Choose features when recording

Filters are becoming more and more popular as the days go by and they are starting to appear and almost all video sharing platforms. Filters are an overlay that goes on top of your video while recording.

These are a great way to just add a nice aesthetic to you videos or make you face look a little more presentable on your off days, but even better than that is there are extremely funny ones that can change the pitch of your voice, change the look of your face to be funny, or even just create a challenge or quiz for you to attempt to grow your TikTok followers.

Use effects

If you don’t want to make use of a filter, there are also effects that you can add after the video has been recorded such as sound clips, stickers or little moving parts that will just add a little bit extra to your post and make it that much more interesting for your audience to watch.

Overlay some music

Music has become a big part of TikTok and its trending videos. A great way to ramp up your post and make it more enjoyable for the audience is to add in a sound track that is familiar to the audience, or one they can sing along to. You don’t always have to do this, you can also just add music to spruce it up a bit and make it a bit more entertaining. You can add music in the sound feature.



Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.