Do flowers fascinate you? Would you happily spend your days growing flowers or putting together twigs, foliage, and different blooms? If yes, then you’d probably be excited to make a living out of your passion for flowers.
Opportunities abound for both short-term jobs and long-term career options in the field of floristry. Here are some interesting careers in the floral industry.
Floriculture is a practice where you cultivate ornamental plants and flowers. You could do it on a large scale for sale in the domestic or international floral markets. Or, you may also opt to set up a local shop to sell your flower produce to customers directly.
As an import-export manager in the floral industry, you will be responsible for liaising with flower growers and overseas clients. You need to have strong organisational skills besides being a master negotiator to manage the entire operations and logistics of procuring the flower produce from the farm and dispatching it to the buyer.
Your work as a plant engineer is that of a scientist who experiments with plants to develop new breeds. Your focus is to find ways to increase flower yield and minimise waste.
An event planner is a go-to person for everyone who wants to organise an event. And, your responsibility starts from A-to-Z of any event including sourcing flowers for floral decorations and contracting a designer to take care of the flower arrangements.
A marketing coordinator works at a standalone florist shop or a large floral supply business. The job entails engaging in activities to increase visibility and sales figures of the business by securing large orders. Collaboration with flower vendors and event planners and maintaining ties with potential clients are part of the job.
Floral Production Manager
Floral production managers are responsible for the operations of a flower store, including supervising the designers and sales personnel. Strong business acumen and team management skills help in this job profile.
Floral Sales Representatives
A sales rep is the first person a buyer meets when they walk into a flower boutique. In order to shine in this career, you are required to understand what a customer needs and make suitable suggestions. Your strong points are communication skills and service orientation.
Floral designers are the artists who conceptualise and implement beautiful floral arrangements. They may take the customer’s floral vision and compile a bouquet by putting the right colours together, balancing volume and texture while taking note of the occasion. Creativity and an eye for detail are the essential qualities of a floral designer. A recognised florist certification will help you gain a foothold in the industry.
As you can see, many different career opportunities are available in the flower industry. If you wish to carve a rewarding career in this field, you need to choose wisely. Just like any other career, you need to think through your preferences, weigh your strengths and weaknesses, and consider the skills you possess or are willing to learn before making a decision.