Arlene Mijalenko is a pharmacist with more than 25 years of experience in the Dermo-Cosmetics and Pharma-Biotech arena and so launching her brand, Amprad® Cosmetics, was inevitable.
She always wanted to develop safe and effective skincare products using top quality natural plant based ingredients that help sensitive skin to look healthier and younger and feel smoother, naturally. We like the sound of that! So we spent some time with Arlene to find out more...
Tell us about the journey that lead you to launching your brand, Amprad® Cosmetics…
My ambition has always been to establish my own skincare brand after working for very large companies of the dermo-cosmetics industry, mainly French, such as L’Oréal and Pierre Fabre.
You’re a pharmacist with over 25 years of experience, so it was inevitable that you would launch your own cosmetics brand.
During the difficult time of COVID-19 pandemic period, I could focus more on my personal ambitions and I started to work more intensively on my business project.
Creating a natural skincare brand is at the forefront of what you do. Why was this important to you?
At the core of my company is business and management consulting in marketing and other areas for pharmaceutical companies.
Amprad® Cosmetics was established as a parallel line of business driven by my personal passion for this sector: this is where I can release my creativity, put into practice what I have learnt throughout many years of pharmaceutical and dermatological experience, and at the same time it is something that brings also satisfaction to my customers who can enjoy high quality products inspired by science and driven by my expertise in dermo-cosmetics.
How do you want people to feel when they use your products?
I want to impress them with results and make them feel happy and satisfied, keen to use my products again and curious to know and discover more. This is something that encourages me to create more and better skincare solutions based on natural ingredients rich in antioxidants and omega acids, a few of them harvested from my own farm in Argentina, for a healthy appearance in its full naturalness.
What’s the process behind creating a new product and who is involved in the process?
A small but highly experienced team, from design to formulation, selection of high quality ingredients, comprehensive testing, reliable production & distribution, and obviously extensive marketing work all supported by very competent resources.
What advice would you offer anyone who wants to launch a skincare brand?
It is not an easy field, it is very competitive and complex. You have to be a qualified professional with experience and, more importantly, you need to know all the stages of the product lifecycle for a successful launch and access to market.
Looking back since you started, is there anything that you would do differently?
Difficult to say… Perhaps, I would have started this project earlier but I also recognise that I rarely had the time to fully focus, while I was on business travel almost every week.
Talk us through an average day in your life…
My day is quite busy and dynamic, trying to balance family and work. Early starts, late finishes and in between work, school and sport, always with focus and dedication.
Outside of the business, what is your go-to quote when lacking motivation?
I like what I do. I am self-motivated, but surely my family is always my source of inspiration and motivation.
Our readers love to travel, what destination is on your must visit list?
I was born in Argentina and lived in various countries then also travelled a lot for personal and professional reasons, but in my list of places I’d like to visit soon I have Jordan, Singapore and Lapland.
What does self-care mean to you?
Love yourself, look after yourself and your wellbeing so you can stay physically, mentally, and emotionally well. It also means healthy food, sleep well, exercise regularly, enjoy time out and visit interesting places that stimulate your intellect and curiosity.
What’s your 5 year vision for the brand?
We have big aspirations: first we will keep on developing new natural products to achieve the best results; then we’ll keep our product range small and simple so that we can focus on quality and effectiveness; from a business perspective we have a clear goal to expand outside the UK and Europe and enter some promising markets in the Americas (North and South) and the Middle East.
Where can people find out more?
To know more and to browse my products just visit www.ampradcosmetics.com.
This is where customers can find all the information they need and where they can buy all ARLENE products.