Lucy Pallot is the founder of Lash Rescue, but to us, she is superwoman.
Brand founder, mum and all round badass, she has built this business from the ground up and she is destined to smash the glass ceiling. We spent some time with her to find out more about her empire, life behind the scenes and her plans for the future…
Tell us about the journey that lead you to launch your brand, Lash Rescue?…
My journey started when I realised there was massive gap in the market for an affordable, reliable and high quality serum. There were so many amazing serums out there, however their price point was $140AUD plus for a 3-6 month supply. I knew for so many of my clients and friends that this was out of reach and I really wanted a serum for all to enjoy at a medium/ affordable price point.
I was a lash tech at the time, my highest priority for my clients was amazing lash health. It’s super important when wearing eyelash extensions that your lashes are taken care of in and out of the salon.
One of the main reasons I created this brand is because for many years I struggled with self confidence, self image and self love. The motto behind our brand is enhancing your natural beauty and feeling comfortable in your own skin.
For almost 10 years, no one ever saw me without eyelash extensions. They made me feel confident. Until I started growing my lashes and realising I already had that beauty, I just needed a little push to grow them to their full potential. That’s why all of our products are named after the most influential women in my life, because In a way, all of them represent the exact same properties my products do. They encourage growth, assist in helping you reach your full potential all whilst making you feel good, confident and empowered.
Where did your love and interest for beauty come from?
My love of beauty started in high school when I had a really bad experience with eyelash extensions. I ended up doing my course on year 12, and did a few friends here and there. I then moved to the city to pursue nursing but I realised quite quickly it wasn’t for me.
I was working casually doing lashes in a small salon in South Yarra, then moved on to one of Melbournes top salons where I worked and managed for a few years. I unfortunately got quite sick and needed to move back to my parents house 4 hours away, where I ended up opening my own successful lash and brow business from home. Helping women feel confident and good about themselves after leaving me was something I loved about beauty and that’s why I love what this product does.
How do you want people to feel when they use your products?
Our brand is all about feeling good, confident and empowering. I want the customesr to trust that what they are using actually works. It’s made with high quality ingredients and it comes from a small business owner, who truly believes and backs the formula. We have affirmations printed on our packaging for that extra reminder, just in case no one lets them know they are beautiful.
Do you have plans to expand your range in the future and if so, what will you expand in to?
We definitely have lots of plans in the future to expand. My ultimate dream would be to have a store front but expanding our lash and brow range is on the cards at the moment. You’ll have to wait to see!
Looking back since launching the business, is there anything you would do differently?
Don’t rush it. Get a designer. Get samples, and lots of them. Outsource and don’t do it all on your own. I designed our first concept on Canva! And I hated them until I had our beautiful designer hand draw all our packaging and bring them to life. A huge thing I’ve found in the last couple of years is that even though this market is so saturated, not many people think outside of the box. Your packaging is the first insight into your product, so take your time. It’s okay to look at others in your market as inspiration, but we’ve found a lot of copy and paste descriptions from our website and unoriginality land it’s a real kick in the guts to see your hard work ripped off by a simple cut and paste and one or 2 word changes.
Who’s involved in the business and what are their roles?
Just me! A 28 year old toddler mum. Sometimes my daughter will help me by creating lots of mess in the office. In terms of outsourcing, I have an amazing marketing team at Chain Social and a designer, Kelly E Designs. But other than that, I pack, do fulfilment, social media and all email enquires.
For anyone interested in launching a beauty brand, what advice would you offer them?
Honestly, take the jump! There is so much information on starting up a product business online. I’ve found in the recent years, TikTok and YouTube, people are so willing to give out great advice around start ups.
Find your right niche and sample sample sample! Your suppliers work for you, and they will be able to customise and work to your needs. It’s important to find a supplier that has consistent samples. Don’t base your decisions on just one sample, as each batch can be different quality. Cheaper is not better.
You just need an idea to start. It’s a huge risk but it’s one that pays off if you have the dedication.
Talk us through an average day in your life…
Well, I am a mother of a toddler and pregnant with my second, so life is pretty hectic! My partner works away for 2 weeks at a time, so running the house on my own, and 2 businesses can be quite tricky at times. My day is spent usually packing orders in the morning, which takes me a couple of hours. We do same day dispatch. I’ll usually spend about an hour on admin too. Social media posting and overall brand awareness. On the days my daughter is at daycare, I also work as a cosmetic tattooist and brow artist one day a week in my salon.
How much has social media played a role in the success of your brand?
A huge amount. Instagram has always been my go to but I’ve recognised that other platforms like TikTok are where it’s at. It’s a hard platform to get noticed on, but I think once you go viral once; you’re set. Our Instagram was all organic. I started with zero followers and definitely invested a lot of time and effort into influencers, free gifting and shout outs. However there is only so much you can do organically. Invest your money in a good ads agency who can set up your funnels and run advertising on all platforms. Google is a great marketing tool to have too. Creating a aesthetically pleasing feed and having professional images and videos, user generated content is also a great way to convert customers and earn brand trust.
What is your go-to quote when lacking motivation?
I think following other small businesses on TikTok who share their successes and stories is what helps motivate me. I also use my past self from 12 months ago as a reminder to how far I’ve come. My sister is also a massive inspiration to me, she has hand built her business from the ground up and continues to make huge business goals.
Our readers love to travel, what destination is on your must visit list?
My favourite place in the world is the Greek Islands. Mykonos and Ios are both amazing and a must destination if you love sun, the beautiful people, partying and amazing landscapes.
What does self care mean to you?
Self care is an absolute must. I’ve personally struggled in my life with self image and I believe it’s really important to do things that make your heart and mind happy. Self care doesn’t always have to be nails, hair, massage etc. It can be taking a walk, meditating, or journaling. I love doing little things like reading or listening to podcasts on my own, or enjoying my favourite take away on the couch with my favourite movie with a glass of red wine. It’s so good for the soul!
Where do you see your business in 5 years?
Our ultimate goal is to have a warehouse, with full time staff and an amazing team to help me build this empire. I would love to be in big retail stores like Mecca and Sephora. That would be a dream come true.
Where can people find out more?
Here’s an exclusive 20% off for House of Coco readers, with code COCO.