Is the idea of elevating your sleep appealing to you? Here at House of Coco we’re huge advocates of sleep, the benefits of a good kip are endless and we feel that it’s a massive part of self care.
It seems we are not alone as we recently stumbled across a brand that is speaking our language. We spent time with the co-founder of Mayfairsilk Darshana Ubl to find out more…
Tell us about the journey that led you to launching Mayfairsilk
The work of a successful business is a combination of internal work, skill sets, team and strategy. I truly believe that feminine leadership is not a race to the top but being a woman who is at the top of her game and so the strategy and structure of her business feels effortless.
When I look back on the journey of launching Mayfairsilk, it goes back to the time that I discovered how different my hair felt after having slept on silk for a week. I knew instantly that I had to make a switch from Egyptian cotton sheets to silk ones and I wanted it to be top quality with a matt finish. There was a gap in the market and so I shared this with my business partner Marcus and together we began our journey into what we believe to be the finest silk.
Creating a sustainable brand is at the forefront of what you do. Why was this important to you?
Sustainability is important and I believe in investing into fewer things of a higher quality vs. lots of things that don’t last.
At Mayfairsik we use every bit of silk to minimise wastage by converting the waste fabric into silk scrunchies and sleep masks.
As a natural textile, a little known fact is that silk is 400 times more sustainable than cotton and we find that fascinating.
Tell us more about your promise to plant trees…
I strongly believe that we can live in harmony with nature and so with every order from our website we plant a tree. Becausee of this initiative, we are proud to plant thousands of trees each year.
Looking back since launching the business, is there anything you would do differently?
Hindsight is notably cleverer than foresight. Every business has its pace – we are moving forward a step at a time.
Who’s involved in the business and what are their roles?
The cofounders of Mayfairsilk include me and Marcus. Marcus heads the design and product creation and our team is based in the UK with a few members who work internationally. We are blessed to have a lean yet capable team with complimenting skill sets.
Do you have plans to expand in to other products in the future?
We are looking at expanding our range of silk bed sheets that offer movement and depth to the collection through unique prints and weaves. This year we launched our Oxford range of silk pillowcases which are popular amongst the discerning clientele.
Talk us through an average day in your life…
Every day is different but I try to keep a healthy balance between work, social life, family life and health.
What do you do when you are lacking motivation?
Motivation is momentary as it comes from outside, when I lack motivation, it is a sign that I need rest and I need to slow down.
When I look at the difference Mayfairsilk is making when it comes to sleep, I feel blessed and inspired.
How much has social media played a role in the success of your brand?
Social media is key to most consumer facing brands as it helps you to connect to the audience directly. We are active on most social media platforms and receive healthy engagement. Follow us via @mayfairsilk.
What is your go-to quote when lacking motivation?
Rome was not built in a day!
Our readers love to travel, what destination is on you must visit list?
When I am not working on Mayfairsilk, I’m thinking of our next travel adventure via Verve Rally – a carbon neutral rally we (Marcus and I )set up in 2016 as a passion business. We have had over a dozen rallies across 12 countries combining the best hotels, experiences and a refined group of travel enthusiasts who enjoy driving GT and Supercars. www.ververally.com
What does self-care mean to you?
Self-care is not just about looking good, it is about listening to your body.
For me, self-care is a simple ritual of having a long bath or sleeping in a few more hours in the morning. I also try to eat healthy by choosing organic where I can and having a good portion of greens in my diet. Self-care is those little things you do for you every day with love.
Where do you see the brand in the next 5 years?
Hailing from the UK, currently Mayfairsilk has won multiple awards and we distribute our silk to 32 countries online. Mayfairsilk is in retail stores in Dubai Mall, Qatar and USA. The 5 year plan is an exciting one with more than 30 retail stores world-wide.
We also want to carve a niche in the silk bedding market.
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