Today, Intimissimi formally announces that international icon (and force of nature) Jennifer Lopez will be their new global brand ambassador. The Italian lingerie and intimate apparel brand confirmed the news to coincide with the release of their Spring/Summer 2023 campaign. Not to mention, this is just ahead of International Women’s Day too.

The campaign, featuring Lopez, celebrates women and empowers them to feel confident and valued in all the roles that they play. “We want women to live the most fulfilling life and feel empowered every day,” said Matteo Veronesi, Chief Executive Officer of Intimissimi.

In Jennifer’s own words, “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”

The new Spring/Summer 2023 campaign is set in dreamy Postiano, Italy. Creative Director, Riccardo Ruini, Director Gia Coppola and photographer, Chris Colls work their cinematic magic to capture the brilliant hues of the lingerie collection against the gorgeous Mediterranean backdrop.

Check out these articles by the House of Coco Team with a celebrity connection: Rachel McAlley and Laura Bartlett.

Comments are closed.