Is the Birth of New Technology, the Death of Fashion?

So… You didn’t get an invite to sit on the front row of Paris fashion week, and maybe your ticket to London fashion week got lost in the post? But really, what does it matter, you may as well have stayed in your cat slippers and ancient scruffy jumper anyway, and just watched from your relentless Twitter feed.

Such high-profile fashion shows used to be reserved for the fashion elite, and the ‘un-elite’, those not-quite-cool-enough people had to speculate between themelves about what went on in those grand halls and chic looking venues, which even Karl Lagerfeld’s rail runner couldn’t get into. But now all you have to do is search #pfw and you pretty much won’t miss a thing, from celeb selfies to screen grabs of Cara’s feet as she walks for Burberry, you get to witness every glorified minute.

front row

So as much as we all love retweeting the latest runway snaps, or  filling our Instagram with Victoria Beckham, Suzy Menkes filled front rows, doesn’t it strip away some excitement and mystery? If anything in the world should be exclusive and surreptitious, it should be fashion! And if anyone can have it, would you still want it as much?

Smart phones are genius and I’d say about 99% of us would feel incapable of going about our days without them, but do we really want to see such finely made couture gowns captured with a mediocre camera and distorted with some form of ‘valencia’ filter? It seems almost insulting to the clothes, these items that we fill our wish lists with and spend hundreds if not thousands of pounds on are now all over the internet, taken by a tipsy intern trying to engage her company’s consumer.

Burberry films its S/S 2014 show using the iPhone 5S

I’m sure Maria Grazia Chiuri and Pierpaolo Piccioli feel slightly irritated when a single garment they have spent weeks constructing is blurred, stretched and then plastered all over the pages of Facebook and Twitter. And these ‘twitpics’ are even used by newspapers and magazines, who don’t seem to mind that the feature image of their London fashion week story is pixellated and stretched.

But it appears that not all designers are adverse to a bit of social media interaction, Kenneth Cole kicked off his 30th anniversary by staging his first runway show in 7 years at New York Fashion week this year. Yet the designer had put a bit of a spin on his catwalk, models walked holding iphones and proceeded to take pictures of the audience, was this to give them a taste of their own medicine or simply just giving the public a different view of what goes on at these high fashion events. Either way, twitter followers worldwide got to experience for themselves what models such as Heidi Klum see when they walk the catwalk, Kenneth claimed that he wanted to ’embrace the intrusive nature of social media’ and for every tweet tagged #kcrunway $1 went to charity.


It seems the public have become too hungry for information, and too iPhone crazy that they have forgotten that fashion should maintain a touch of its mystery and glamour. The anticipation of the unknown is what makes these high-profile fashion events so dazzling, and a badly taken Instagram shot definitely dulls that sparkle…


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