Luxury lingerie brand La Perla have sparked anger and controversy this week with their latest window displays. The mannequins seen within the windows of the SoHo store in New York bore visibly protruding ribcages and concave stomachs, with skimpy underwear draped over the skeletal frames.
After a passerby expressed his disgust via social media site Twitter, alerting Seth Matlins – an advocate for Truth In Advertising in the Tweet; La Perla were notified and quickly removed the offensive mannequins from the store’s window displays.
La Perla followed their action with this statement:
“The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used. We appreciate and value everyone’s comments, thank you for bringing this to our attention.”
After finally escaping the wrath of size zero’s haunting past, let’s hope we see a fuller figure and a more positive influence from lingerie brands in the future.