When it comes to festivals, it’s all about the music, closely followed by the outfits and the best way to document this is on social media and in particular, it’s all about getting it on the ‘gram!

But, when push comes to shove, which of the many UK music festivals are garnering the most instagram stories and posts? Think you could hazard a guess?

The experts at Boohoo have taken one for the team and taken a deep dive into Instagram stats and analysed the number of Instagram hashtags for the most popular UK festivals to see which ones are the most favourable on social media.

Hurtling straight into number one is…. (and you can insert your own dramatic drumroll in right here!) Creamfields!

This dance music extravaganza is the UK’s most Instagrammable festival, with over 487,750 hashtags on Instagram, but is closely followed by Glastonbury which has received 181,410 Instagram posts in total using a Glastonbury hashtag.

Boardmasters is the third most Instagrammable UK festival and has accrued a total of 117,948 hashtags which is pretty impressive stuff.

Other music festivals that also proved to be oh so popular include Wireless Festival who had received 99,789 mentions, the Isle of Wight festival who have 59,651 hashtags used in posts, BST Hyde Park which has an impressive 59,389 posts, Wilderness Festival which has 45,865 posts, and Dorset-based family friendly festival Camp Bestival which has accrued 45,865 posts.

A spokesperson from Boohoo commented:

“UK festivalgoers have made quite an impact on Instagram over the years, sharing their festival snaps and videos from some of the most anticipated and famous UK festivals during the summer.

Alongside sharing photos of the artists that may have headlined, there has been a rise in interest in sharing ‘festival fashion’ snaps, with influencers and celebrities showing fans their thoughtfully pieced-together outfits in the hopes of gaining likes and attraction towards their pages.”

We can’t wait to start planning our festival outfits for a fun summer filled with music!


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