We like to think of hotels as different breeds of animals. They all have different looks and personalities, different attitudes and come in different sizes.
We like to think of hotels as different breeds of animals. They all have different looks and personalities, different attitudes and come in different sizes. Some are old, some are young, and some smell like they’ve not had a wash in years. The best of them however, are constantly growing and evolving. Such example of this is The Resident in Soho.
Picture this. You go to get in bed at night after a bit of a heavy one tearing up Old Compton Street or sampling some fancy cocktail bars. Your phone is literally on 3% and you need to do some Insta-scrolling before bed, but there’s no plug socket next to the beside table and you wonder to yourself, what kind of sick world do we live in? You fall asleep with your phone in your hand, your alarm doesn’t go off and you miss your flight the next day.
Whoever designed the Resident had that very same problem and at some point vowed that no millennial traveller will suffer the same fate. For every problem we face, they have devised a solution, and for us, it’s all about the detail.
The rooms feel luxe without overstepping the mark. Some have even managed to include four-poster beds in the least pretentious way we’ve ever seen, and it just looks really cool. The spaces are practical and are useful for whatever you need.
While there’s no in-hotel dining per se, but the concierge understand your hunger. If one of the many (literally) thousands of Soho restaurants outside your door can’t tempt you, or you’re having a cheeky night in, the hotel will bring up your Deliveroo for you, and you cannot deny there’s no better service than that. Just another solution to one of millennial life’s many many problems.
The Resident is as much business as it is pleasure, and their meeting room spaces are great for when trying to negotiate over a coffee table in Starbucks just don’t cut it. #TeamCoco pride ourselves on having hot young entrepreneurs in our camp, and if you’re anything like us you’ll love this handy little feature.
But work hard, play hard, right? And the absolute pride of the Resident is its location. This place is in stumbling distance (and sometimes we mean this quite literally) of all the nightlife Soho has to offer, and we all know what that means.
Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.