Amber London, your favourite new swimwear brand, has officially launched in London. Our Fashion Editor Hannah Tan-Gillies ventured out into rainy, dreary London to get some sunshine by way of Amber London – which hosted its official launch dinner at AllBright last 13 February.

Amber London is a swimwear brand inspired by nature. In fact, the stone where it gets its name is fossilised resin with a caramelised golden hue that represents the sun.

All its pieces are designed by Founder Sana Hanassi-Savari in London and crafted in Italy. Each piece is totally flattering for fuller-busted women of all different shapes, colours and sizes.

Sana’s design process began with cup sizes, rather than the standardised sampling processes, ensuring the most flattering bikini fits

A proud slow fashion label, Amber London offers a timeless core range that will last throughout the seasons. This conscious design approach means that Amber London’s products were built to withstand the test of time, are made in limited numbers and packaged in recyclable and reusable materials.

Sana’s multi-use separates, which can be worn in a number of ways, offer underwire, fully adjustable shoulder and back straps. Giving fuller-busted women the support they need and the freedom and confidence to wear swimwear beyond the beach.


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