Monaco, the ultimate destination for superyachts hosted its annual event, the Monaco Yacht Show, from 26th to 29th September. The show is a leading Mediterranean boat show with an international profile attracting elite clientele over four days to meet the top luxury and yachting brands that have everything you need for life at sea and ashore.

This year, show organisers aimed to attract millennial customers and promote the best premium lifestyle collaborations with exclusive VIP programmes – the Sapphire Experience and Sapphire Experience Infinite – alongside every gadget, yacht toy and accessory to accompany your new yacht.

A multitude of vessels were available to view in the show and at anchor, with forty yacht debuts to inspire potential buyers amidst a packed calendar of VIP parties, product launches and plenty of Champagne!

Monaco Yacht Show: A special port of call

Iconic German brand Lürssen kicked off the show by signing a contract for 54m Moon Sand which is scheduled for delivery in spring 2021 to an Asian client. Also known as Project 13800, the modern design will feature styling by Bannenberg & Rowell Design and is an important step into a new market.

Setting a precedent for onboard AV environments, Video works returned to the quays to highlight their intelligent systems including ‘three-dimensional sound’, providing the listener with an experience akin to being in the middle of a rainforest or symphony orchestra. Their ‘Technology Time’ event highlighted their systems seen on a number of yachts at Port Hercules including CRN’s 50m M/Y Latona and Wider Yachts 50m Cecilia.

Italian yard Cerri Cantieri Navali (CCN) showcased 27m M/Y Freedom, a custom yacht commissioned by fashion designer Roberto Cavalli and the third model in the Fuoriserie range. M/Y Freedom’s stylish lines won the ‘Most Avant-garde Yacht’ category at the World Yachts Trophies hosted on September 15 at the Intercontinental Carlton Cannes during the Cannes Yachting Festival. Cavalli said, “I wanted a boat Batman could drive”,collaborating with his friend and architect Tommaso Spadolini for the exterior and interior styling, resulting in a dynamic silhouette on this fully-custom motor yacht with a top speed of 42 knots.

VIP parties for yachting‘s glitterati

Monaco Yacht Show continued its legacy for parties that impress with a great turnout for the annual Feadship Captains and Crew Party with a Bal Masqué theme. The Feadship and Gulfstream VIP lounge at Les Thermes Marins Monte-Carlo was a relaxed oasis to soak up the show atmosphere.

On the Thursday evening, Northrop & Johnson joined more than 140 guests on Tankoa Yachts 72m M/Y Solo for an evening of Italian hospitality. Delicious finger food was served with Chai Rum cocktails and the best Tuscan wines from Tenuta Torciano, presented by Pierluigi Giachi and his son Emanuele. Marco Turoni, the founder of Acqua dell’Elba who have a stunning product range that inspires emotions of the sea, was also present on board to offer a gift to all the guests as they enjoyed live jazz on deck.

Living the superyacht lifestyle

Continuing to adapt, Monaco Yacht Show has been devoted to sharing the passion that exists within the marine industry both on land and at sea, spread across diverse exhibition zones that encompass brokerage, boatbuilding, high-end automotive, technology, furniture, interiors and yachting services.

The third edition of the Car Deck exhibition on Quai Antoine 1er displayed a collection of prestige vehicles, all with exceptional custom features, performance and aesthetics to rival the most desirable yachts in mind. Milan Automotive, the only Austrian hypercar manufacturer, unveiled the Milan Red supercar, Gentleman Car displayed three pulse-racing cars and ARES Design showcased their redesigned two-door Bentley Coupé, priced from €715,000 for show visitors.

Shalene Hutchinson, Owner of Shalene Hutchinson Luxury Toiletries, who supplies premium guest amenities and fragrances for the finest superyachts, agreed that it’s the ideal place to have access to the influencers from every facet of the yachting industry, “Monaco Yacht Show is the most important show of the year and an opportunity to showcase some of my new and perhaps lesser known brands. This year my focus was on natural brands including Juno, Bamford and Bramley. Thankfully the industry is now starting to consider its impact on the marine environment which is a wonderful development!”

Contemporary elegance reigned ashore throughout the Upper Deck Lounge – the interiors were conceived by Paola Lenti, in collaboration with Sabrina Monte-Carlo, the official brand distributor in Monaco. Their own exhibition space featured the brand’s newest collection of outdoor furniture and rugs in very subtle turquoise, emerald and mint tones all available for immediate purchase.

Visitors could discover the armchairs and sofas collection ‘Tapio’by designer Francesco Rota, sumptuous crystal pieces by Lalique, Baccarat & Daum, original tableware by Hermès and Haviland, fine silverware by Puiforcat, Christofle and Stefano Ricci as well as must-have yacht accessories by Giobagnara & Riviere.

To see and be seen at Monaco Yacht Show is a glimpse into the trends dominating the superyacht industry, and a memorable way to experience the best on offer for high-net-worth customers in this famous Principality.

Rebecca Whitlocke is a freelance writer based on the French RIviera and reported on behalf of House of Coco.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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