Moss Bros the number 1 destination for branded men’s formalwear founded in 1851 today launches a national campaign celebrating the historic change in British law which will, from 29th March, allow same sex couples to marry in England & Wales.
Chief Executive Officer Brian Brick said, “Moss Bros are proud to welcome all couples in store and help dress them for the most important day of their lives – as we have done for the last eight generations.”
In order to realise this, Moss Bros has partnered with the UK’s best selling gay magazine Attitude, as the fashion sponsor for its special issue ‘Attitude Love & Marriage’. This is the first wedding magazine in the UK exclusively targeting the gay market and is on sale from today.
In an historic step for the brand, Moss Bros has today installed its first wedding campaign featuring a same sex couple in its store windows. Exclusively featured in “Attitude Love & Marriage” and 70 Moss Bros store windows nationwide, the company has chosen to display an image of Union J band member Jaymi Hensley and his fiancé Olly Marmon wearing looks from the brand’s spring collection featured in Attitude Love & Marriage.
Commercial and Operations Director Jemima Bird said, “In order to truly deliver this campaign, we have been keen to ensure that all stakeholders understand how this important change affects our business and so this activity has been supported with an educational piece as part of our Suit Academy programme. The language we use at all levels of the business is key; for example the change from questioning “What will the bride be wearing?” to “What will your partner / fiancé be wearing?” is so easy to make, but makes a massive difference in creating a truly welcoming and inclusive environment for all our customers.”
Attitude Managing Director Mike Buckley said ‘This is history in the making and we are truly humbled that a British high street institution such as Moss Bros have shown their commitment to equal marriage by supporting our Love & Marriage special issue and dressing their windows to mark the partnership’.