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Opening a Beauty Salon: What to Consider

Opening a Beauty Salon: What to Consider

Owning and running your own beauty salon is something that many beauticians dream of.


Owning and running your own beauty salon is something that many beauticians dream of. Being able to grow your brand, work your own hours and employ your own staff provides great freedom and financial benefits if you are successful. However, opening your own salon is not easy, and it requires a lot of planning and research. In this article we will offer some advice on what you should consider when looking to open your own salon, to give it the best possible chance of being successful.

What type of salon do you want to open?

First begin by establishing the type of salon that you want to open, and what types of services you want to provide to customers. Are you wanting to open a huge two-story building, with a hair salon and beauty studio? Or just a small salon with a couple of members of staff? Deciding what you want early on can mean that you save time further down the line.

Conduct market analysis

Before you open a salon or make any further steps to securing the perfect space, you need to figure out whether there will be a market for the services you want to offer. If not, this doesn’t necessarily mean that you can’t open your business, you may just have to twist your idea to meet the needs of customers.


One of the most important questions, is how will you finance your beauty salon business? You could take out a business loan to get you started or look for potential investors. Either way, you will need to write a business plan to provide a clear path and logical argument, as to why someone should invest in your business, and why it is going to be successful. Many people may be hesitant to take out a business loan, but it can be a great way to get your business up and running, or help your business survive through difficult trading periods.

Find your ideal space

Once you have done all the previous steps, then begin looking at different locations for your salon. Are you wanting something near to your home, or in a nearby city? Consider foot traffic and if there are any transport links or parking nearby, which people can use when coming for a treatment. Depending on how much space you will need, this can help to focus your search. It can be difficult to decide how much space you will need, and if you can afford it, we always recommend finding somewhere a little bigger than you think you need, just in case you want to expand further or add any new equipment.



Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.