We’ve seen behind the scenes images on Instagram, and now we can finally see the official video for Rita Ora’s Lip and Nail Collection for Rimmel, on their official YouTube page as it was posted yesterday. The range includes new lip balms and new shades of their existing ’60 second’ nail varnish, including a beautiful nude shade aptly named ‘Lets Get Nude’ and a classic red ‘Rita Rouge’.
Rita appears in the advert showing off her recognisable street-style whilst holding a ghetto blaster and displaying her patriotic side as she sits atop a typical red postbox. As with all previous Rimmel campaigns, there are many London references and Union Jack images to bolster their slogan, ‘Get the London Look’. Rita said of the filming the campaign,
“Doing the shoot was so much fun. Everything worked, it was amazing. We had lights, we had colours. I love that we were dancing and having a good time. It was like a party.”
The entire 20-sec clip features Rita Ora’s brand new single “I Will Never Let You Down” – the first single from her upcoming second album – as its theme music, produced by Rita’s boyfriend Calvin Harris.
Can’t get enough of Rita? Watch some behind the scenes filming below to see how the advert was made!