Rihanna creates new Fenty Beauty Pro Filt’r Hydrating Longwear Foundation to cater to fans with dryer skin

Over the past two years Rihanna’s Fenty Beauty has developed a cult following with hit product after hit product. The Pro Filt’r Soft Matte Longwear Foundation was one of the products loved by so many people – and it’s no wonder with its great staying power and unrivalled shade range!

But many RiRi and make-up fans were speaking out to ask for a foundation with the same wear time and vast shade range but in a finish suited to dry skin. And Rihanna listened creating the “first-of-its-kind foundation where medium to full coverage meets serious staying power and a natural finish all in a hydrating formula”.

That’s where the new Pro Filt’r Hydrating Longwear Foundation steps in; offering hydration without compromising the longevity or coverage. The formula features Grape Seed Oil and Sodium Hyaluronate to make skin feel nourished and comfortable all day.

The trio of Pro Filt’r Primers (Soft Silk, True Matte and Soft Matte) and the two formulas of Pro Filt’r Foundation mean you can truly customise your Fenty Beauty base products to get your favoured finish or switch it up depending on the occasion, season or the current condition of your skin.

Pro Filt’r Hydrating Longwear Foundation (£27) is available in Harvey Nichols and Boots from August 15 2019.


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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