Struggling to stop yourself from overindulging this Black Friday? We’ve got you covered …

Ah, Black Friday; globally recognised as the day of discounts and the best time to grab some major markdowns. But in a time where our easily-dispensable consumption habits need to be reconsidered and our exposure to advertising is at an all-time high, the seasonal phenomena can become overwhelming and incredibly difficult to navigate. So how can we continue to benefit from this financially appealing spectacle whilst avoiding the post-purchase guilt? Look no further, as we’ve got you covered with our tried and tested top tips to surviving the weekend.


Although, until recently, the holiday has largely been exclusive to our fellow Stateside consumers, Black Friday has propelled in popularity across the United Kingdom and continues to gain traction across the highstreet annually. But as competitors catch onto this opportunity to make a few sales, marketing and advertisements continue to grow in their numbers. The sheer volume of brands now offering discounted prices, low-price deals and Black Friday loyalty schemes has led to an overwhelming collective of buy-it-now, regret-it-later noise that is hard to refuse.


Don’t get caught up in discount deals.

Remember, although you might be saving a proportion of money, you’re still going to be seeing a reduction from your bank balance. Before rushing into an impulse purchase because of an items attractively discounted cost, think about whether you would have still considered buying it when it was available at full price. If the answer is most likely not, it might be a better idea to skip this one out and save yourself some money in the process.

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It’s so easy, and so human, to feel some major FOMO when you’re surrounded by messages claiming that you need to take advantage of these amazing deals on items that will make your life better. But we're here to ask you to consider how good your life is already, without the excess.⁠ ⁠ Question two to help you avoid the Black Friday hype is "How much do I already own?" Are there things in your closet that are similar to what you're eyeing up? Do you own something that you could crop/dye/restyle to achieve the look you want? Or do you have a genuine need for something new? ⁠ ⁠ Give yourself the gift of taking a moment to shift from unconscious to conscious consumer. Tag your friends to set up a clothes swap – what's old for you is new for someone else! #questionblackfriday⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #blackfriday #cybermonday #consumerism #ethicalfashion #ethicalfashionblogger #whomademyclothes #fashionrevolution #fashionrev #sustainablefashion #sustainablefashionblogger #goodonyouapp #ecofriendlyclothing #ecofriendly #minimalism #minimalistic #minimaliststyle #minimalistfashion #ecofashion #ecofashionblogger #slowfashion #fashrev #fashionhacks #shopping⁠

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Plan your purchases beforehand.

In the run-up to the weekend, take some time to spend a few minutes browsing and gathering together a basket full of the items that you’re wanting to purchase – if you’re willing to buy them at full price, the discount will simply seem like an added bonus. Once Black Friday comes around and the markdowns roll in, you can then avoid the effort of scrolling through all the products again to find something you like; simply head straight to your pre-arranged basket to check if any of your wishlists made the price-drop shortlist, then checkout with ease.

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BLACK FRIDAY ANNOUNCEMENT and it isn’t what you think…  Hear us out. As a sustainable start-up, we invest our money in amazing high quality products and paying our staff fairly through every level of our supply chain. Instead of a sale this week (we know, we think we’re crazy too), we’ll be focusing on key issues from the fast fashion industry and the impact of Black Friday to help us all shop more sustainably and make better shopping choices. This is a huge risk, with no immediate reward. We KNOW people want to shop discounted goods on Black Friday and it has the potential to be our biggest season in terms of sales, but something needs to be done. We’re willing to take the hit to make you think twice and hope that you can support our fellow sustainable brands this Black Friday! The fast fashion industry’s business model has a sole purpose of persuading you to buy more. It’s time to get voting with your money. We want to show you and the BIG brands that you don’t need to compromise – you CAN have amazing products that don’t cost the earth and avoid adding to the problems caused by fast fashion and multiplied by Black Friday. If a company can discount all their products by 30% upwards, there’s a reason. If they can still make money with huge discounts, there’s someone (or millions of people), sacrificing their quality of life so you can add another dress to the pile. We will be closed for business on Black Friday, and encourage you to really think about what your money is supporting. We will be sharing tips on how to shop smarter whilst still getting what you need and fellow sustainable brands you can support! Our staff will be getting the day to catch up on sleep and have some well-deserved TLC. So to kick off, we’ll leave you with a few things to think about when browsing the sales this week… A third of people think that Black Friday encourages them to buy things they don’t need 🤦🏼‍♀ @hellohubbub In 2018, Black Friday saw record spending with nearly £5 billion worth of online sales alone 💰  4% of global waste – that’s nearly 84 million tonnes – is generated by the fashion industry (this is the equivalent of 6 million big bens!) ⚖ #SLOWDOWNFASTFASHION

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Prioritise your products. 

During the evening before the main event, take a look around your house – and through your wardrobes – to note down a list of anything that you need. Whether you’ve been lusting after a pair of new jeans or your toaster has finally had its day, record it down onto your most-wanted list so that you know what to search for once the sales hit the shops. Having a prioritised record of items that you’re after will both save you from overspending and buying unnecessary products on a whim.

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We’re just a few days out from our #BlackFriday campaign. Here’s what you need know… 1️⃣ If you don’t need it, don’t buy it. We are sending clothes to landfill at extreme levels, with around 1 truckload of textiles landfilled or incinerated every single minute. Plus, when it comes to buying things that will last, we know that 1 in 5 people in the UK will regret their Black Friday & Cyber Monday purchases. 2️⃣ Help us spread the message that discount culture drives overproduction and harms the planet. Find templates for Instagram stories and social posts at the link in our bio. 3️⃣ Ask brands to abstain from discounts, and let them know you won’t be taking part. Use the hashtag #FashionRevolution and #LovedClothesLast. 4️⃣ Instead of contributing to a system that runs on disposability, donate to Fashion Revolution this Black Friday weekend. We’re aiming to raise £5k this weekend to fund our 2020 Fashion Revolution Week campaign and keep fighting for a fashion system that values people & planet. Find out campaign at the link in bio and join us in taking a stand against overproduction and overconsumption 💪 Let’s do this!

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Be savvy with your spending. 

Although we all lust for things shiny and new, sometimes purchasing pre-owned goods is the wiser option. Search second-hand stores, such as Depop and Facebook Marketplace, to check whether what you’re after is going for cheap from another seller, rather than heading straight to the retailers – the likelihood is that most things are sold in relatively good condition, with an appealing knock-down price. Not only will you find yourself participating in a more mindful approach to consumption, but you’ll also be contributing towards a greener planet for us all.

Beth Ryder

Beth is a UK fashion writer currently delving into the world of travel journalism. When she isn't researching the latest trends or rummaging for the perfect vintage shop finds, you'll find her around Europe chatting to locals for the best hidden gems or getting stuck in with the cities cultural experiences.

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