Here at House of Coco we love seeing couples living life on their terms, working together on their dreams and creating a legacy and that is exactly what Ali and Zoe are doing, founders of the Wild Science Lab. Wild Science Lab is committed to producing high performance, botanical, sustainable product solutions that ensure exceptional performance while maintaining a continued promise of environmental responsibility. A brand that has innovation at its core.
The duo are not only #CoupleGoals but their combined experience makes them a force to be reckoned with. We spent some time with them to find out more…
Tell us about the journey that led you to launch your brand Wild Science Lab…
The British brand was founded, as a husband-and-wife team, in response to my own battle with pregnancy-related hair loss and an irritated scalp, and motivated by a desire to create our own solutions. I formerly worked in the research and development department of some of the largest beauty companies, and I have collaborated with some of the most creative and innovative natural beauty specialists to launch Wild Science Lab. Innovative solutions based on natural science, and devoted to providing high-performance, botanical, and sustainable products based on effectiveness, whilst upholding a pledge of environmental responsibility.
Have you found the sustainable, natural and vegan haircare and skincare sector a competitive one?
Yes, it is intensely competitive, but there is a clear differentiation. Many products claim to be natural, however owing to low concentrations of wild ingredients, the treatments usually aren’t very effective. Even though some have natural ingredients, many products include harmful chemicals that are nonetheless detrimental to your hair. Generally, our customers get positive outcomes. It’s meaningless to include natural ingredients “simply to keep up with the trend” if they don’t provide effective outcomes or make a significant impact. Those natural ingredients must have therapeutic values, and not be randomly thrown in.
By harnessing the pure energy of the wild world, Wild Science Lab has created effective, multi-award-winning hair and skin solutions that are shaking the realm of beauty. To counteract everyday skin and scalp stress produced by the environment, lifestyle, and biological changes, the collections are designed with high concentrations of active ingredients. Natural science-based solutions committed to offering high-performance, botanical, and sustainable goods founded on efficacy while keeping a commitment to environmental responsibility. Free from sulphates, silicones, and parabens, the collections pledge to reveal your wild side.
What’s been the biggest challenge you’ve faced and how did you overcome it?
Launching during the pandemic. However, it didn’t stop us from growing as a brand. In the past few months as post- launch, we have already won so many awards.
If you were to describe your business mantra in three words, what would they be?
Home of Natural Innovations.
What advice would you offer anyone interested in venturing into the world of haircare or skincare?
It’s not just about creating a solution. There must be science behind it, and something unique. It should be different from what’s out there on the market.
Talk us through an average business day in your life…
Work, work and work. All day. Everyday. The amount of energy and enthusiasm poured into every tiny detail on the way, is more than what you would expect. But I have passion in what I try to achieve and set my goals high. Sometimes, you just need to switch off, and resist from checking your emails one more time, or just checking over that little thing you needed to finish. After all, looking after yourself is key to ambitious ideas and inspiration!
Business can be an upward struggle at times, what do you do to stay positive?
Self-care or spending time with my family. I always look to the bright side of things. Every misstep leads to a new path with opportunities!
Do you have a go-to quote when lacking motivation?
‘It’s not the end. It’s the beginning.’
How much has social media played a role in the success of your brand?
Social media has played a huge role in the success of Wild Science Lab, especially during lockdown. Since it’s an online business, there’s no way to it then to spread the message online.
How do you want people to feel when they first try Wild Science Lab products?
I want people to feel the difference. Wild Science Lab has designed effective, multi- award-winning hair and skin solutions to shake the realm of beauty, by harnessing the pure power of the wild world. The collections are formulated with high concentrations of active ingredients, to combat daily skin and scalp stress caused by the environment, lifestyle, and biological fluctuations. Innovative solutions based on natural science, devoted to providing high-performance, botanical, and sustainable products built on effectiveness, whilst upholding a pledge of environmental responsibility. The LEAF + SEED collection was designed using a scalp-first strategy to achieve hair that is smooth, lustrous, and resilient from root to tip. The ROOT + FRUIT collection was created to achieve radiant glow, even skin tone, healthy luminosity, and a hydrated and plump complexion, derived with blends picked for their therapeutic values as well as their allergy- friendly aromas. Free from sulphates, silicones, and parabens, the collections pledge to reveal your wild side.
Do you have a personal favourite product that you can’t live without?
Head First Scalp Relief Shampoo! My hair loss slowed dramatically, and my scalp irritation ceased.
Our readers love to travel, what destination is at the top of your bucket list, and which of your collection would you take on a trip with you?
I would love to go to Australia, because the beaches are amazing. I would take travel- sized Head First Scalp Relief Shampoo and travel- sized Head Way Scalp Recovery Conditioner, since they would easily fit in my suitcase! I would also take my skincare routine, and apply lots of Bright Start SPF!
What’s next for you and your brand?
To carry on developing vegan, natural, effective and eco-friendly remedies to help people embrace their wild side.
Where can people find out more about Wild Science Lab?
They can check out the Wild Science Lab blog, where all things haircare and skincare are discussed! You can also find some handy tips too. https://wildsciencelab.com/blog/