Success Worldwide : The One With Rossario George

Here at House of Coco we love to sniff out the next big thing, those talented souls that are just bubbling beneath the surface waiting to be discovered by [...]

Here at House of Coco we love to sniff out the next big thing, those talented souls that are just bubbling beneath the surface waiting to be discovered by the world. And Rossario George is one of those brands.

At the helm is Tony Vincente, a visionary and personality that is disrupting the fashion industry and a man with many talents. Creative director, stylist, and online personality, this man is one to watch.

We spent some time with Tony to find out more…

Tell us about the journey that lead you to launching your brand Rossario George…

It began back in 2018. Being the entrepreneurial spirit I am, I had a business called Vincente Living where I sold home accents and custom artwork that I created. It was the art that caught the eye of a company called Shop Vida who asked me to become a designer with them. After a few months I became their top seller which then had me thinking…why not do my own thing. Long story short a few months later Rossario George was born.

How do you want women to feel when wearing your designs?

I want them to feel empowered, sexy, comfortable and most of all themselves! I always say we don’t sell clothing we create joy.

You recently took part in LA Fashion Week, what other events are you showcasing your collection at this year? 

I have a few locally based (Washington State) events coming up such as an exclusive invitation only showcase and North American Fashion Week. We will also be making an appearance at the Global Beauty Awards where the brand is in the running for the “Best Production” award.

Looking back since launching the brand, is there anything you would do different? 

Not a thing. We are where we are due to all we have endured, seen, and done. To do things differently would only be a detriment.

Talk us through an average day in your life…

Wake up, enjoy a cup of coffee with my partner of 21 years and my two puppy boys, get to work, make a nice dinner and sleep. Everyone thinks I am super interesting, but I am quite boring. Happily boring, I’m interesting when I need to be. 

What do you do when you’re lacking creativity?

Lacking creativity? I don’t think that would be possible for me. Each day I wake I am inspired. When I open my blind and look out to the world I am inspired. Inspiration and creativity are everywhere, and I absorb all that the universe has to offer me.

How much has social media played a role in the success of your brand? 

HUGE role! I don’t think, strike that, I know we would not be where we are without our faith and numerous fans across social. We are thankful for each and everyone one of our Rossario George social fam.

What is your go-to quote when lacking motivation? 

I unfortunately don’t have one to offer. Just like creativity I am always motivated. You can’t have the upbringing I had, endured everything I have and not be motivated. 

Our readers love to travel, what destination is on your must visit list? 

I have a few. Hawaii, Monaco and Italy.

What does self-care mean to you? 

Breathing, loving, and enjoying every moment you have and doing things that make you feel good inside and out. It means enjoying a manicure/pedicure, using 24 carat gold face masks, enjoying a nice glass of Veuve Clicquot while in a nice bubble bath. That’s what self-care means to me.

Where do you see the brand in the next 5 years?

I see Rossario George being the first lifestyle brand in Seattle to be as big as Luxury retailers Gucci, Versace and Louis Vuitton. I see our fashion a fixture on Red Carpet events and lastly a flagship store.

Where can people find out more? 

They can follow us on and on the following social platforms: 




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