Tyrrells Hand Cooked English Crisps has teamed up with celebrity pub owner Jodie Kidd to raise money for the Licensed Trade Charity
Research commissioned by Tyrrells shows at least a third (29%) of British pubs took an active role in community effort to fight COVID-19
Jodie carried out guest bar shifts for three pubs across the country, as part of a competition to reward hardworking landlords with a prize celebrating the extra mile that British locals went to this year
With the recently announced 10pm curfew meaning the UK’s pub industry will likely continue to suffer from the impact of the coronavirus pandemic, supermodel and publican Jodie Kidd has teamed up with Tyrrells Hand Cooked English Crisps to support British pubs and the people that work in them.
One million limited-edition Tyrrells ‘pub packs’ have gone on sale across the country, with 5p per pack donated to the Licensed Trade Charity and the pub people the charity helps. Despite being closed during the beginning of lockdown research by Tyrrells’ uncovered the great work that has been carried out by British pubs to support their community during lockdown, with many helping the local effort to fight the COVID-19 crisis. 15% of respondents said their local pub had helped to organise food deliveries to the vulnerable, while one in 10 (12%) said their local had fed key workers, supported elderly residents (11%) and provided meals for children not at school (9%).
As part of the campaign, Tyrrells hosted a competition for pubs to win a guest shift from Jodie Kidd, with the brand wanting to reward hardworking landlords with a great prize celebrating the extra mile that British locals went to this year. As well as getting behind the bar to pull pints, Jodie met with staff and local punters to hear about the work pubs carried out to support their local communities during these difficult past few months.
Tyrrells campaign ambassador Jodie Kidd said: “As a pub owner myself, I know many landlords who have suffered from being closed during lockdown. I also know first-hand how important pubs are to the local community. It was my pleasure to join Tyrrells on this campaign to support the Great British pub, and to get to travel around the country to meet the landlords and locals who’ve gone above and beyond to support their local communities over the last few months.
“After all, nothing is as quintessentially British as having a drink and a bag of crisps in your local pub. British pubs are an institution and it’s hugely important we help support them in whatever way we can so they can get back on their feet after this challenging period.”
Kevin McNair, Marketing Director at KP Snacks which owns Tyrrells, said: “In what has been a hugely challenging year for the whole country, we at Tyrrells want to recognise and celebrate the role British pubs play in bringing the community together. So many pubs and landlords have been hit hard financially by the lockdown, and while it’s great to see so many have been able to reopen safely, there’s a long way to go in terms of weathering the storm of the pandemic.
“We’re proud to be raising money for the brilliant work the Licensed Trade Charity does and we hope the money donated from our limited edition packs will play a role in helping the pub industry to get back on its feet.”