W London has teamed up with functional mushroom brand Superoom for a wellness collaboration that feels perfectly timed for the modern Soho lifestyle: equal parts wellness ritual, nightlife energy and elevated indulgence.
Our girl Hannah Tan attended the launch event at W London, where guests sampled a series of functional cocktails, wellness elixirs and immersive experiences designed to support focus, energy, sleep and recovery – all delivered with the hotel’s signature after-dark glamour.
Superoom at W London collab
Rolling out across the hotel, the partnership transforms everything from cocktails and spa treatments to movement classes and evening wind-downs through a curated programme built around functional mushrooms. But before you picture earthy powders and wellness clichés, this is W London we’re talking about – so naturally the entire experience comes wrapped in mood lighting, impeccable design and cocktails that still taste like actual cocktails.
Functional wellness elevated
At the centre of the collaboration are Superoom’s clinically potent liquid mushroom elixirs, designed to support focus, energy, sleep and recovery without compromising flavour. Tasteless and seamlessly integrated into drinks, they appear throughout the hotel experience, whether folded into a morning coffee, a post-workout recovery ritual or a late-night cocktail at The Perception Bar.
The partnership taps directly into the growing fascination with functional wellness, but approaches it in a way that feels intelligent rather than preachy. Wellness here isn’t about disappearing into silence or giving up espresso martinis. It’s about balance – supporting overstimulated city lives without sacrificing the fun parts.
The programme itself is refreshingly chic. Guests can attend Reishi soundbaths inside the hotel’s cinema space, where immersive sound and atmospheric visuals create a genuinely calming escape from Soho’s constant buzz. Elsewhere, Lion’s Mane takes centre stage during brain optimisation salons with neuroscientist Dr Sabina Brennan, while Cordyceps-powered Sculpt & Flow classes focus on energy, stamina and recovery without veering into intimidating wellness culture territory.
Then there’s the Mushroom Cocktail Masterclass, which might be the most W London concept imaginable. Hosted at The Perception Bar, the sessions explore functional mixology through signature serves like the Lucid Paloma, proving that wellness and nightlife can coexist beautifully when done properly.
Even the Inside Out Beauty Workshop, created in collaboration with Seabody, leans into the hotel’s elevated approach to wellbeing, exploring the connection between inner health and outward glow through Chaga mushrooms and marine actives.
What makes the collaboration particularly compelling is how naturally it fits within W London’s identity. The hotel has long positioned itself as a cultural hub where music, fashion, nightlife and design collide, and this partnership simply adds another layer to that ecosystem. It doesn’t feel forced or trend-chasing. Instead, it feels like the kind of wellness evolution luxury hospitality has been inching towards for years.
And while the science behind Superoom’s formulations is impressive – sustainably sourced mushrooms grown organically in Finland and processed using ultrasonic-assisted extraction technology to maximise bioactive compounds – the experience never feels overly clinical. The luxury lies in how effortless it all feels.
You leave not feeling like you’ve completed a wellness programme, but like the best version of yourself after an exceptionally good Soho weekend: rested, energised, glowing and just a little bit smug about it.
Why Superoom?
Superoom was born from a deeply personal mission to rethink modern wellness through a more proactive lens. Co-founders Phoebe and Brooke both experienced the physical and emotional impact of burnout, stress and high-performance lifestyles, leading them to search for solutions that addressed the root causes of exhaustion rather than simply masking symptoms.
After discovering the transformative effects of functional mushrooms, from improved energy and focus to better sleep, recovery and overall wellbeing, the pair launched Superoom with a vision to make proactive healthcare both accessible and effortless.
Using sustainably sourced mushrooms grown organically in Finland and advanced extraction technology to maximise potency, Superoom’s liquid elixirs are designed to integrate seamlessly into everyday life. The brand’s philosophy centres on empowering people to take control of their long-term health and performance before burnout hits, creating what the founders describe as a “proactive healthcare revolution” powered by some of the purest functional mushrooms on the planet.
To book or explore the full line-up visit https://www.eventbrite.co.uk/e/from-burnout-to-performance-with-dr-sabina-brennan-tickets-1988630295747?aff=PR
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