Two London-based brothers-in-law have launched a new nutrition supplements company called Supplicity. The team – a doctor and a health and fitness professional – are aiming their new range of products at adults across the whole spectrum from the lazy or super-busy to the sporty or image-obsessed.
In a crowded marketplace, Supplicity combines the highest quality dietary supplements on the market, such as gender specific multivitamins and Omega-3 fatty acids, with a convenient subscription plan. Customers are offered specific formulations based on daily needs and energy requirements, and an affordable monthly package is delivered to their letterbox.
Jonny Taylor, founder of Supplicity and fitness trainer to some of London’s most famous and successful people, explains:
Our formulations of vitamins and minerals are the result of years of clinical research and are sourced from the world’s best manufacturers. We wanted to make it as easy as possible to get the highest quality daily essentials, hence the name that strongly suggests at the simplicity of the idea. We have made zero compromise on quality of product: every stage of our manufacture and supply chain exceeds MHRA (Medicines and Healthcare products Regulatory Agency) accreditations, yet thanks to our simple, minimal packaging and a bit of management efficiency, we are able to deliver right to your door from only £18 per month including postage and packaging.
Ben Roberton is Jonnys’ brother-in-law and co founder of Supplicity. He is a consultant at Chelsea and Westminster Hospital, and is Supplicity’s resident medical expert. He says:
Apart from watching Wimbledon AFC, I don’t get as much time as I’d like to devote to sport. I know that many adults, even the non-sporty ones, place a high emphasis on diet and health – so my role at Supplicity was to make sure our formulations are the most effective possible means of giving different people’s bodies the basics they need.
Another notable member of the Supplicity team is Tom Hollis, the company’s in-house Registered Dietitian. He brings a wealth of experience in public health, the food industry, education and clinical nutrition. He works in the NHS and with private clients, is a member of the British Dietetic Association, and is committed to promoting the power of nutrition to all members of society.