Swiss Avant-Garde: TAG Heuer ‘La Maison’ Exhibition

Swiss watch brand TAG Heuer is offering admirers from ten cities across the globe the opportunity to view some of the most remarkable TAG timepieces, in an exclusive exposition entitled La Maison.

A travelling version of the swiss avant-garde watch museum located at TAG headquarters in La Chaux-de-Fonds in Switzerland, the La Maison exhibit features sixty unique timepieces from the permanent museum belonging to the treasury of the Heuer family.

Ordinarily accessible only to limited special clients and guests, as well as brand ambassadors such as Cameron Diaz and Leonardo DiCaprio, this is the first time that the general public will have access to the selected chronographs.


TAG Heuer was founded in 1860 by Edouard Heuer in Switzerland, home of the most premium watches worldwide. The company was purchased by TAG Group (Holdings) S.A. in 1985, and has since been acquired by French luxury goods conglomerate LVMH Moët Hennessy • Louis Vuitton.

The luxury watch and chronograph manufacturer, which opened its newest flagship boutique in New York on March 1, is celebrating its embodiment of excellence, precision and elegance through the travelling exposition.

Stephane Linder, CEO and President of TAG Heuer proudly said,

From the oldest stopwatch to the newest chronograph, this exhibition shows who we are – and what we’re made of.”

Launched in Kuala Lumpur on February 19 – pictured below – La Maison TAG Heuer will visit the Asian cities Shanghai, Beijing, Hong Kong and Busan before crossing the Pacific to visit five cities in the States.


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