If you’ve recently started a business, you will likely want your own stationary custom to your business for your official communications. Almost anybody can design stationary now using online tools, but that doesn’t mean they can design them well. Browse through this crash course on stationary design to see what you need to keep in mind.
Color is the first thing people notice when they encounter your business stationary (and many other aspects of your business brand). When it comes to conveying messages about your brand and what your business represents, color sends messages instantly. If you haven’t had a thorough exploration of different colors and what they represent in business contexts, you should do that now.
You are likely have a million things to say about your business; however, business stationary is not the place to do it. The most common culprit of including more information than is necessary is the business card. If, like most modern business owners, you create business cards customized to your style (as you should do for brand consistency), you need to watch how much information you’re including. Go through every single word and ask yourself if they could be shorter, or if they need to be included at all. Why say ‘telephone’ and ‘mobile’ when you can say ‘T:’ and ‘M:’ followed by a number?
Fonts have one main purpose. They convey the information of language in different ways. As a result, choose one that is legible (first and foremost) but that also suits your brand strategy. A golden rule is to avoid wacky fonts as they may suit your brand now, but if they have novelty value, they will get old with age. It is incredibly important for your business brand to be as consistent as possible and to avoid rebrands as much as possible as these are large, arduous tasks.
Be as lean as possible with your stationary. While rebrands are discouraged, brand evolution is certainly not. If your company is successful, expect its messaging to evolve over time in a healthy way (for an example of this, look at how the Google homepage changed over the years).
Consequently, don’t order thousands of cards, no matter how low the price is. If you give out a business card once or twice a day, order about 500 (enough to last you a year). The same applies with your letterheads. At the end of that period, you will likely have a more solid idea of your brand strategy, while also identifying necessary changes in your card or letterheads that you’ve observed with constant use.
Put Your Logo on a Pedestal
Logos represent your brand and your business and they are most likely to stick in your client or associate’s memory. It is therefore important that you put your logo on a pedestal, make it obvious,and stick it in the forefront of your mind. On your business cards and envelopes, it could be the center-piece. On your letterheads, it could be top center, top right or top left, with text beneath it to highlight its importance.