The fabulous Queila Doyle founded My Beauty Squad in 2016 with the dream to create an empowering culture within the beauty industry while providing high quality on demand beauty services. It all started 10 years ago when she first had her own mobile beauty company in her hometown, Rio de Janeiro, Brazil. House of Coco were lucky enough to attend the My Beauty Squad launch party earlier this month. The event was girly, empowering and inspiring. Bespoke cocktails flowed and of course a chocolate fountain, make up consultations were on hand as well as experts showing you their hair tricks of the trade.

Since the company launched, starting with only 10 beauticians 3 years ago, My Beauty Squad has grown a team of over 140 expert stylists in London, Cork and Dublin. At the event, we had the opportunity to chat and mingle with Quelia and we asked her about the origins of My Beauty Squad and where she sees it going in the future. Queila was so excited about her work and the launch and said, ‘I am passionate about making women feel good.’

This is something we can get on board with.

After all the experience and customer feedback throughout the years, the team believe that 2019 is going to be My Beauty Squad’s biggest year yet, and with the successful of the launch party, we are excited to see My Beauty Squad go from strength to strength.

All the information you need to revolutionise your beauty routine (you are welcome!):

This never seen “beauty bible” app is organised into 3 key areas; Book an Appointment, Tutorials and News Feed. Each element of the app has been entirely designed to work with the user’s unique personality, including personalised preferences in terms of skin, makeup style and areas of concern. The app also ensures it’s inclusive for EVERYONE, casting real women and also men of all ethnicities. After all, men want to look good too!

Book an Appointment – from a categorised menu, app users can easily select which treatment they require; from Bridal, Hair, Makeup, Nails, Face & Body and My Beauty Squad’s Party Bundles. Within each category the services are clearly listed with pricing and availability. Once a treatment request has been confirmed via the app, the My Beauty Squad beauticians will then accept and confirm – making it quick and hassle-free. Payment details and previous bookings are securely stored to ensure subsequent bookings are more convenient. Customers also get loyalty points to use against future bookings.

Tutorials – Empowering individuals is My Beauty Squad’s core ethos. By using the UK’s top makeup artists and beauty influencers, My Beauty Squad has filmed an exclusive collection of tutorials and for only a small fee, enables app users to watch and learn how to prep the skin, contour and perform pro makeup looks from truly talented professional artists. All the while being able to customise the classes according to skin colour, areas of interest, occasions and personal requests via their social media channels. If Netflix had a beauty channel this would be it!

News Feed – the power and creativity of the beauty industry allows My Beauty Squad to continuously try new products, review and work alongside worldwide brands whilst sharing their honest experiences, top tips and tricks with their passionate customers. My Beauty Squad news feed features and publishes on the app a weekly blog and top beauty tips for users to stay aware of global beauty trends. They have created a highly engaged platform on which their readers can give comments, share across their social channels and in recognition of this, there is an increasing number of brands wishing to collaborate weekly.

The app will not only allow people to do all of the above but will also enable people to join a real beauty community free of biased ads, unrealistic goals and conflicted reviews. The app can be downloaded on the App Store for Apple Devices and the Play Store for Androids, free of charge.

Further information can be viewed online:

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