It’s that time of year again—London Fashion Week is back, and this season’s shows were a masterclass in storytelling, craftsmanship, and self-expression. From ethereal nostalgia at Bora Aksu to at unapologetically sexy Mark Fast and futuristic elegance at APUJAN, the city’s best London fashion brands delivered a lineup that had the front row—and Instagram—buzzing.
Bora Aksu AW25: A Love Letter to the Past
Leave it to Bora Aksu to make fashion feel like poetry. His London Fashion Week AW25 collection was a deeply personal homage to Empress Sisi —woven with nostalgia, romance, and heirloom-worthy craftsmanship. The highlight? A breathtaking purple and black evening gown that imbues his signature femininity with a dark twist.
Soft polka dots, delicate pearls, and royalty-inspired floral motifs created a tableau that wouldn’t be out of place at the National Portrait Gallery, while chiffon dresses adorned with pressed floral appliqués embodied that dreamy, almost otherworldly elegance Aksu is known for. The color palette—ivories, taupes, and butterscotch creams—evoked warmth and timeless sophistication.
Mark Fast AW25: Gothic Glam & ’80s Nostalgia
At London Fashion Week, Mark Fast turned up the drama with a collection that felt like a fever dream—think vampiric romance meets ’80s new wave cool. This season, his signature body-hugging knitwear took on a darker edge, with corset-laced silhouettes, metallic chains, and a moody color palette punctuated by electric pops of neon. We especially loved a dusty blue shirt and organza skirt look, that we see Nicole Kidman wearing in the follow-up to Baby Girl.
The Mark Fast woman is bold, unpredictable, and forever dancing between rebellion and romance. Knitted straps sculpted the body, chains wove through corseted dresses, and sheer layers played with contrasts, making for a collection that felt both powerful and poetic.
Velvet textures and structured tailoring kept things luxe, while elements of gothic futurism gave us serious rockstar energy. If you’ve ever wanted to step straight out of a cult-classic music video and into the streets of London, this collection is your ultimate wardrobe upgrade.
Dreaming Eli AW25: A Fierce Feminine Force
🔗 Dreaming Eli Official Website
Dreaming Eli wasn’t just about fashion this season—it was a manifesto. The AW25 collection explored the raw, untamed power of the female body, passion, and transformation. Every piece carried the energy of a woman who’s walked through fire and emerged stronger, embracing both chaos and beauty.
Dreaming Eli wasn’t just about fashion this season—it was a manifesto. The AW25 collection explored the raw, untamed power of the female body, passion, and transformation. Every piece carried the energy of a woman who’s walked through fire and emerged stronger, embracing both chaos and beauty.
Noon by Noor AW25: Effortless Luxe Done Right
🔗 Noon by Noor Official Website
Some designers make a statement with theatrics, but Noon by Noor proved that understated elegance speaks just as loudly. At their London Fashion Week show, the Bahrain-based brand delivered a collection brimming with effortless tailoring, flowing silhouettes, and meticulous craftsmanship.
The standout pieces? Sharp, tailored coats, floaty maxi dresses, and versatile separates—all designed for the modern woman who moves seamlessly between power and softness. Jewel tones like emerald, burgundy, and royal blue met delicate pastels, creating a colour story that felt both rich and wearable.
Luxurious silks, wool blends, and intricate embellishments added depth to the collection, while statement belts and structured bags elevated each look. This was the kind of show that proves minimalism doesn’t mean boring—it means refined. It was also the kind of show that got attendees googling Noor’s latest collections as soon as they walked out the door.
Wanni Fuga AW25: A Garden in Bloom
Inspired by the journey of growth—from seed to bloom—Wanni Fuga’s “Garden of Fuga” collection was a visual and emotional delight. Rich textures, fluid silhouettes, and earthy tones reflected the organic beauty of nature, making this showcase feel like a breath of fresh air.
Every piece represented a stage of evolution, from the delicate beginnings of inspiration to the full bloom of artistry. With an emphasis on community and craftsmanship, this collection was more than just fashion—it was a celebration of the brand’s journey and the people who made it possible.
APUJAN AW25: Time in a Locked Box
If APUJAN knows one thing, it’s how to blur the lines between fantasy and reality. This season, the brand’s “Time in a Locked Box” collection explored themes of literary nostalgia, futuristic fashion, and mythical storytelling.
Picture ancient garment elements reimagined for a sci-fi future, with fabrics and prints that ripple like water. Hues of blue, pink, green, and black painted a world where tradition and innovation coexist, proving once again why London Fashion Week is the ultimate playground for creativity
Hong Kong Designers Take Over London Fashion Week
London has always been a melting pot of global talent, and this season, the Hong Kong Trade Development Council (HKTDC) brought the best of the city’s design talent to the runway.
🔹 Angus Tsui went full futuristic with exoskeleton silhouettes and upcycled vegan leather—a love letter to sci-fi aesthetics and sustainable innovation.
🔹 Bettie Jiang mastered zero-waste tailoring with Bauhaus-inspired trench coats and gender-fluid knitwear.
🔹 Rickyy Wong fused urban energy with sleek tailoring, giving us bold bomber jackets and sharp blazers.
🔹 Z I D I played with tech-infused fabrics and asymmetric cuts, making a statement with electric colors and digital-inspired prints.
Barrus AW25: Ancient Glam Meets Modern Couture
Barrus delivered a collection inspired by Ephesus—an ancient city of art and architecture. The show was an opulent blend of structured silhouettes, soft draping, and metallic embroidery, reflecting the grandeur of history while keeping things fresh and modern.
Every piece was a balance of strong tailoring and fluid movement, echoing the contrast between the iconic columns of Ephesus and the delicate sculptural folds of Greco-Roman gowns. If London fashion brands are known for pushing boundaries, Barrus proved that looking back can be just as powerful as looking forward.
Final Thoughts: The Future of Fashion is Now
From London designers redefining heritage to London fashion brands pushing the boundaries of craftsmanship, London Fashion Week AW25 proved once again why the city is a global fashion powerhouse. Whether it was Bora Aksu’s nostalgic romance, Mark Fast’s rebellious edge, or Noon by Noor’s refined minimalism, this season’s collections were a love letter to creativity in all its forms.
So, what was your favorite runway moment? Drop a comment and let’s talk fashion! 🖤✨
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