THURSDAY – MATCH, CHAT, DATE – ALL IN ONE DAY – THURSDAY

Taking Thirsty Thursday to the next level, the most anticipated dating app, Thursday, is set to launch on Thursday 6 May across London and New York with over 110 [...]

Taking Thirsty Thursday to the next level, the most anticipated dating app, Thursday, is set to launch on Thursday 6 May across London and New York with over 110,000 users already signed up. Aware of the indecisive nature of millennial brits, and born from the belief that people are spending too much time on dating apps, this launch is set to carve new waves in the dating world by only being live on one day of the week, Thursdays. 

The app is tech to get you OFF tech. Coming to life at 00.01 every Thursday morning it encourages users to spend less time swiping and more time meeting others, enjoying the journey of being single. Thursday cuts out the crap, meaning less time making boring small talk.  It’s all about getting out and meeting people and making Thursday the most exciting day of the week to be single, every week. All matches and conversation disappear at midnight, so you have to act quickly and be a bit spontaneous if you want to secure a date that night. 

Thursday serves no catfish. All users are verified before they join with either an upload of their passport or driving license, this is a key safety feature on the app. In addition, the app will take abusive messages extremely seriously and not tolerate hate speech, including racism, body shaming or misogynistic commentary. The app will block these users meaning they will not be able to return and encourages users to speak up and report issues where possible.

A spotlight has been shone on mental health like never before and the team could not be happier that it is at the forefront of conversation. The app only works one day a week, encouraging users to enjoy time for themselves aiming to eliminate those who spend countless evenings scrolling and matching for the sake of it, solving boring ‘dating app fatigue’. 

App mechanics

  • Users upload five photos and share topline information about themselves, images can be taken from apps including Facebook, Instagram as well your camera roll.
  • There are prompts to answer questions for users to engage with personality 
  • Thursday also offers users to upload ‘stories’, similar to other social media sites, allowing users to share short video clips with potential matches that are automatically deleted after 24 hours
  • Potential matches are based on rough location, so you can work out a convenient place to meet up – exact location is never shared.
  • Users are encouraged to only log on in the morning if they are free that evening
  • Users can match with up to x10 people a day

There are also a limited number of VIP memberships available. For a monthly fee, VIP members will be boosted all day (x60 increased visibility), be able to send unlimited likes, but also be able to unlock Saturday. Double the fun every week. 

Following the continuation of endless Covid lockdowns, thousands of singletons signed up have been patiently waiting and wondering if Thursday was going to be the Fyre Festival of dating apps, but no, Thursday is here. 

The app will roll out to Manchester, Birmingham, Cardiff, Liverpool, Glasgow, and Dublin later in May and other global cities this summer including Paris, Amsterdam and Berlin. 

Being single should be celebrated, because it’s not forever. 

Thursday will be available to download from the App Store and Google Play on Sunday 2nd May.

#TheresMoreToLifeThanDatingApps  #ThursdayDating

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Laura Bartlett

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