Time for Watch Season – Gucci Launches 2014 Timepiece Campaign

Now that BaselWord 2014 has officially kicked off in Switzerland, it’s time to see the world’s luxury timepiece tyrants rolling out the heavy artillery in their new luxury product campaigns, starting off with Gucci‘s 2014 Timepiece and Jewellery campaign.


Nadja Bender returns to Gucci after fronting the brand’s Cruise Accessories Campaign, partnered with Tommaso De Benedictis who also features in Gucci’s current SS14 fashion campaign. The pair are featured alongside a guest appearance by actress Li Bingbing, who stars once again in a special off-shoot campaign (2013 saw her front the Bamboo Collection), dedicated to Gucci’s new Horsebit timepiece. Shot in London, Sølve Sundsbø takes point behind the lens with an aesthetic reminiscent of 60’s shooters Franco Rubartelli and Olivo Barbieri.

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