Founded by Paige Louise Williams, P.Louise has gone from a small makeup academy to one of the UK’s most influential beauty brands around. It all started with the game-changing P.Louise Base, and now, Trending Beauty with P.Louise has become a go-to for makeup artists and beauty lovers alike.
The P.Louise Cherry Skincare Collection sold 1 product every 10 seconds over the launch weekend! So, if you want to follow the latest trending beauty, you should definitely include P.Louise in your skincare routine.
The collection of P.Louise products, including skincare and makeup, sells over 250,000 units every month via TikTok Shop alone. It currently stands as TikTok’s No.1 Shop with a projected £100 million revenue this year, making it one of the UKs best beauty brands.
Our writer Rachel McAlley has tried and tested a few trending beauty products including ‘Just A Swipe’ Cherry Micellar Water along with the ‘Just A Swipe’ heart-shaped Cotton Pads, plus P.Louise’s ‘Rise & Shine’ Hyaluronic Acid Serum. In addition, Rachel reviewed ‘Get Peachy With It’ Rich Cream, ‘Bad B*tch Energy Juice Box’ Lip Duo, ‘Just The Two Of Us’ Double-Ended Lip Duo, and ‘Feeling Peachy’ Palette for Eye and Face.
Rachel said, “The Cherry Micellar Water is an outstanding product on my sensitive skin. It is cooling, calming, gentle, and helps to remove all signs of the day away. This left my skin happier than ever. Furthermore, the Rich Cream, which I only used at night, helped to plump and revitalise my skin, ready for the morning. My daughter (age 13) swiped the ‘Juice Box’ Lip Duo and the Double-Ended Lip Duo before I could use them, as she said I wasn’t cool enough for these TikTok trending products!
I did, however, manage to keep the Hyaluronic Acid Serum and the Palette for Eye and Face. I only use the hyaluronic acid serum once a week due to having sensitive areas on my face. The ‘Feeling Peachy’ Palette is absolutely beautiful with eight eyeshadows and two blushes. The colours range from delicate peaches to soft neutrals and suit my fair-to-light skin tone perfectly. What I didn’t expect was the palette to be peach scented which instantly brightened my day.”
Trending Beauty with P.Louise: TikTok’s Game-Changing Makeup Brand
P.Louise has revolutionized the beauty industry, transforming from a small makeup academy into TikTok’s #1 shop with projected £100 million revenue this year. The brand’s meteoric rise showcases the power of trending beauty products that actually deliver results. The Cherry Skincare Collection sold one product every 10 seconds during launch weekend, while the entire product range moves over 250,000 units monthly. Founder Paige Louise Williams created a cult following through innovative formulations and strategic beauty content marketing. Products like the Rise & Shine Hyaluronic Acid Serum provide genuine hydration with cherry-flower extract and botanical blends, while the Just A Swipe Cherry Micellar Water offers gentle cleansing for sensitive skin without stripping natural moisture.
Beauty Products That Deliver Real Results
The P.Louise collection balances trendy aesthetics with functional skincare and makeup innovation. The Get Peachy With It Rich Cream plumps and revitalizes skin overnight, while the Bad B*tch Energy Juice Box Lip Duo has sold over 1.5 million units with its vibrant, playful packaging. The Just The Two Of Us Double-Ended Lipstick combines matte and glossy finishes in one product, offering versatility for any occasion. Even the Feeling Peachy Palette surprised reviewers with its scented formula and carefully curated shade selection for fair-to-light skin tones. P.Louise proves that trending beauty doesn’t require choosing between style and substance. These products address real skincare concerns while maintaining the fun, shareable aesthetic that drives its viral success on social media.
Introducing Trending Beauty with P.Louise
Rise & Shine Hyaluronic Acid Serum, £18
Hydrates and brightens your complexion with a blend of hyaluronic acid, cherry-flower extract, and soothing botanicals, leaving your skin fresh, plump, and radiant.
Feeling Peachy Palette, £17
A fresh and flirty mix of peach-toned perfection designed for fair-to-light skin tones. Packed with eight creamy, neutral eyeshadows and two blushes that bring just the right amount of flush, this palette is serving sweetness with every swipe.
Just The Two Of Us Double-Ended Lipstick, £15
The ultimate peach-perfect pairing, giving you a flexible matte lipstick on one end for smooth, velvety colour, and a butter-glazed gloss on the other for a juicy, high-shine finish.
Look At That Peach Bundle, £40
Everything you need for radiant skin, juicy lips, and a peach-perfect glow. From deep hydration to a flawless finish, this bundle is the ultimate treat for your complexion and pout.
Bad B*tch Energy Juice Box Lip Duo, £22 each (or 3 for £25)
These have sold over 1.5 million units! Lip Conditioner and Lip Oil Infused with many vibrant flavours that P.Louise is known for.
Get Peachy With It Rich Cream, £18
A seriously rich and indulgent, deeply hydrating cream that locks in moisture for all skin types. It promotes collagen production to help the skin become stronger and smoother.
Visit the P.Louise website to check out your favourite products today!
Trending Beauty with P.Louise feature written by Rachel McAlley, House of Coco Contributing Beauty Writer
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