Travel content promotion has long been limited to photos of sunsets and hotel reviews. In 2025, the audience expects interaction, emotions, personalized experiences, and technologies that will help you feel like you’re part of the journey. We’ll tell you what formats and features will help you stand out from hundreds of other travel bloggers and attract a new audience.

1. Engaging content: let viewers become part of the journey

The scheme where the author simply shares shots from the trip no longer works. Now, it’s important to involve subscribers in the process, allow them to influence the content and even participate in creating routes.

What to try?

1. Make interactive stories: “Where to go next – the mountains or the ocean?”, “Which street food should I risk – insects or exotic fruits?”
2. Use cards with options for developing the plot, where subscribers choose what to do next.
3. Collect “people’s routes” – ask subscribers to suggest places worth visiting and test their recommendations.

2. Short videos rule the world

Text posts are good, but it is dynamic videos that grab attention and make you watch to the end. In 2025, Instagram Reels, TikTok and YouTube Shorts remain the best platforms for growing travel content.

How to shoot to get more views:

1. Change frames quickly – something should happen every second.
2. Add personal emotions and reactions – viewers should feel like they are traveling with you.
3. Use catchy headlines: “The strangest beach I’ve ever been to”, “How I almost lost my luggage in India” – intrigue from the first seconds.

3. AI content and personalization

Artificial intelligence is no longer just a trend – it is a real tool for simplifying work with content. Now you can create adapted routes, write texts in seconds and even make visuals that are difficult to distinguish from real ones.

How to use?

1. Generate quick descriptions of places, guides and lists of must-visit points.
2. Use AI chats in Telegram or on websites so that subscribers can receive personalized recommendations.
3. Create creative pictures and travel maps using neural networks.

4. Slow travel and conscious tourism

The race for the number of countries is becoming a thing of the past. People want to live every trip, delve into the culture and support local initiatives. If your content is about this, you are on trend.

What to tell subscribers:

1. How to find unique places away from the crowds of tourists.
2. What eco-initiatives to support while traveling.
3. How to travel slower but more intensely.

5. AR, VR and other tech tricks

Want to surprise your audience? Give them the opportunity to virtually stroll the streets of Rome or explore the depths of the ocean. Augmented reality (AR) and virtual tours are becoming more accessible.

Ideas for implementation:

1. Create filters or AR masks with landmarks and useful tips.
2. Make VR tours of unusual places.
3. Interactive 3D maps with tips and hidden locations.

6. Expand platforms and optimize content

Everyone is interested in traveling, but different formats are convenient for different people. Some people watch stories, some read blogs, and some subscribe to YouTube channels. It is important to adapt content to each platform.

How to do it right:

1. Repost content to different social networks, changing the format (from video – photo carousel, from blog – post with key points).
2. Optimize titles and descriptions for SEO so that people can find you through search engines.
3. Collaborate with bloggers, media and travel companies to reach a new audience.

Conclusion

In 2025, audiences need not just travel content but a real immersion in travel. Interactivity, video, technology and a personalized approach are the main tools for creating viral and engaging content. Don’t be afraid to experiment, look for new formats and show travel through the prism of personal experience. Explore online details about promoting travel content.