If you’re a passionate traveller, then why only travel? Why not put your nomadity to the test by starting your own travel agency? When you do, you unlock a world of money-making potential for yourself. More importantly, however, you give yourself a chance of doing something you love doing, and you can do it every single day.

To find the ins and outs of starting a travel agency, make sure to read on.

Plan, plan, plan

As a keen traveller, you probably love planning all of your getaways. Well, when you start a travel agency, all you’ll be doing is planning getaways, so get used to it! But the planning doesn’t start when you get your first client, because you have to plan before you even start. You have to plan out what kind of agent you will be, which means deciding whether you will be home-based or whether you will be working with a host agency. You also have to plan out what kind of reach you will have with your travel planning.

Find your niche

Your reach as a travel agent plays directly into what your niche is. What kind of getaways do you plan on offering? All-inclusive breaks in the sun, city breaks, or backpacking adventures? Your niche will play a big part in what kind of customer comes to you for travelling assistance, so you have to make sure it is a niche you enjoy yourself. If it isn’t, you won’t feel the passion required to get your clients the best deal possible. Also, you probably won’t have the knowledge needed to do so, either.

Brand your agency

Brands are an important marketing tool when it comes to any business, let alone those in the travel industry. They are important in the travel industry because customers will make a snap judgment on an agency depending on what they can show themselves to offer. For example, Flavours Holidays prides itself on offering ‘cooking, Pilates, painting, photography, and language holidays’ to their customers, meaning customers can have a clear insight into what they can expect from them. You need to draw your customers in with expectations by creating for yourself a brand that screams you. Of course, this depends on what you are capable of offering, and should never offer something that you can’t deliver.

Reach your customers online

There is a lot of competition in the travel agency business, thanks mainly to the rise of the Internet. Today, customers that are looking to secure their next travelling experience do not pop down to their local travel agency store, they jump online to sort it instead. So, you need to cater to this need by reaching out to your customers online. This means using tools such as those provided by The Email Finder to find all the important contacts you need and then emailing them with your information and promotions. This also means reaching out to customers via social media.

If you’re an impassioned traveller, then starting a travel agency should be a no-brainer for you. Well, by doing so, you get to do a lot of travelling under the guise of ‘market research’!


Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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