Italian fashion brand Valentino has announced the opening of its New York flagship store, launching in August.
Located at 693 Fifth Avenue, the 20,000 sq ft space marks the step in the development of Valentino’s worldwide retail network expansion and combines old and new to generate a Palazzo atmosphere, steering away from the pure showroom and promoting a new architectural format.
The store features a new eight-story façade composed on black steel and aluminium, carrying all product categories: women’s ready-to-wear, accessories, along with a complete men’s collection. Accessories will have a strong presence and will form the largest selection worldwide; including the new Camubutterfly pieces and zodiac finger clutches, which will be exclusive to the new location.
David Chipperfield Architects has designed the 1,850-metre-square store for Valentino at the former Takashimaya Department Store at 693 Fifth Avenue, in a Postmodern building originally designed by architects John Burgee and Philip Johnson.
Valentino has identified architecture as the idea for the interior whereby architecture is brought into the store in a process that reduces the superficial decoration by steering away from the use of panelling — an approach that privileges concreteness over shallowness,
said Chipperfield in a statement.
We are pretty sure it will be a feast for the eyes and can’t wait to visit…