If we had to rank places in the UK in terms of fun, Brighton would always come out on top. The whole place is literally built on having a good time, from the funfair on the pier to the former pleasure palace Pavilion. The Selina hotel, we’re very glad to see, is following such traditions.

Even in the face of Covid-19 and its many restrictions, they managed to pull off a (safe) drag-spectacular launch event that has firmed its place in Brighton’s little black book.

Selina is an experience-led hotel group, and their hotel on Brighton’s Kings Road is a self-described ‘traveler’s hub’ which is designed to bring together creative locals, digital nomads and world explorers under one roof – for what sounds like it could turn it to a pretty fun party.

There are 31 rooms and each of them have sea views, with the rusty remains of Brighton’s old West Pier still standing proudly in front in a juxtaposition of old and new. Brighton seafront (or Brighton, period) is surprisingly sparse for decent lodgings, so the Selina is a very welcome and refreshing addition, nestled among some of the only other noteworthy hotels for miles in either direction.

Room types are varied from standard and simple, to lofty and luxury. Each have the same level of thought throughout, and cheeky hints here and there remind you that these rooms were designed specifically with Brighton on the brain. Pro LGBTQ+ artwork hangs on the walls in a nod to the hotel’s unapologetic sense of togetherness.

The hotel’s designer Tola Ojuolape had a vision for the hotel to reflect the Brighton beach front location, and the city’s reputation as a creative powerhouse. Downstairs, well, we’ve never seen so many plants before in one room. The whole place oozes millennial cool vibes, but in a way that doesn’t feel like they’re trying to draw you in with a neon sign or a dry-ice cocktail. It’s raw and it’s real.

In a city that is absolutely chokka with fantastic foodie spots, from fine dining to ratchet hole-in-the-wall dive bars, the Old Pier is also a very welcome new spot. The hotel’s dining option is as casual as their laid back bartenders and pizza chefs, who whip up their signature sourdough pizzas and stuff to share. Brunch is of course on the menu, with Benedicts and boozy morning bevs.





Northern girl Laura is the epitome of a true entrepreneur. Laura’s spirit for adventure and passion for people blaze through House of Coco. She founded House of Coco in 2014 and has grown it in to an internationally recognised brand whilst having a lot of fun along the way. Travel is in her DNA and she is a true visionary and a global citizen.

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